US

Eyeshadow: the numbers

Everything below is computed from the 152 curated eyeshadow we track - no estimates, no third-party data.

152Curated models
58Brands

Brand share of the curated catalog

ColourPop
16 · 11%
Revlon
10 · 7%
Maybelline
10 · 7%
Covergirl
9 · 6%
Clinique
7 · 5%
wet n wild
7 · 5%
e.l.f.
5 · 3%
MAC
4 · 3%

Where these numbers come from

Counts and brand totals are pulled from the curated eyeshadow catalog on every build - the same data behind the Eyeshadow category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.