US

Moisturizers: the numbers

Everything below is computed from the 323 curated moisturizers we track - no estimates, no third-party data.

323Curated models
177Brands
★ 4.5Average Amazon rating
637,363Amazon ratings

How Amazon buyers rate them

The average Amazon rating across the category is ★ 4.5. Low-rated products with meaningful rating volume are dropped during curation, so the spread below reflects the survivors.

★ 4.6-5.0
140
★ 4.3-4.5
153
★ 4.0-4.2
30
Below ★ 4.0
0

Brand share of the curated catalog

Olay
16 · 5%
Tosowoong
13 · 4%
Anua
7 · 2%
medicube
7 · 2%
Nivea
5 · 2%
Centellian 24
5 · 2%
Dr.Althea
4 · 1%
Cosrx
4 · 1%

Most-rated models

Where these numbers come from

Counts, ratings, and rating totals are pulled from the curated moisturizers catalog on every build - the same data behind the Moisturizers category page. Junk listings and no-name brands are filtered out before anything is counted. Product data: last refreshed aug 4, 2026.