US

Moisturizers: the numbers

Everything below is computed from the 329 curated moisturizers we track - no estimates, no third-party data.

329Curated models
182Brands

Brand share of the curated catalog

Olay
17 · 5%
Tosowoong
13 · 4%
Anua
7 · 2%
medicube
7 · 2%
Nivea
5 · 2%
Centellian 24
5 · 2%
Dr.Althea
4 · 1%
Cosrx
4 · 1%

Where these numbers come from

Counts and brand totals are pulled from the curated moisturizers catalog on every build - the same data behind the Moisturizers category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 15 days ago.