US

Soft Fishing Lures: the numbers

Everything below is computed from the 45 curated soft fishing lures we track - no estimates, no third-party data.

45Curated models
19Brands

Brand share of the curated catalog

Berkley
16 · 36%
Yamamoto
4 · 9%
FishBites
4 · 9%
YUM
3 · 7%
TRUSCEND
2 · 4%
Senko
2 · 4%
FONMANG
2 · 4%
Strike
1 · 2%

Where these numbers come from

Counts and brand totals are pulled from the curated soft fishing lures catalog on every build - the same data behind the Soft Fishing Lures category page. Generic and unbranded listings are left out before anything is counted. Product data: last refreshed aug 4, 2026.