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Matcha: the numbers

Everything below is computed from the 16 curated matcha we track - no estimates, no third-party data.

16Curated models

12Brands

Brand share of the curated catalog

Jade Leaf Matcha

3 · 19%

ITO EN

2 · 13%

Naoki Matcha

2 · 13%

365 by Whole Foods Market

1 · 6%

Chaism

1 · 6%

Encha

1 · 6%

Kiyo Matcha

1 · 6%

Matcha DNA

1 · 6%

Where these numbers come from

Counts and brand totals are pulled from the curated matcha catalog on every build - the same data behind the Matcha category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.