NOW Foods Solutions, Liquid Lanolin Pure, Intense Protection, Formulated for Dry Rough…
- Balm
- 4 fl oz
- Dry
- Bottle
- Better rated than 77%
- More reviewed than 63%
A single-ingredient lanolin oil for genuinely dry, rough lips and skin, better as a barrier treatment than an everyday lotion.
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How it ranks among the 112 balms we track
4.7★ across 2,300 Amazon ratings, Bayesian-smoothed toward the category average.
2,300 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
Modest tracked demand last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 112 balms we track - how the scorecard works · full balms data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
NOW Foods' Liquid Lanolin Pure is a 4 ounce bottle of oil-form lanolin marketed for dry, rough lips and skin, and listed for hair, body and facial care. It is petrochemical, phthalate and gluten free, and unscented.
Lanolin is a heavy occlusive derived from wool grease, which is why the product is framed around intense protection rather than light daily hydration. The multi-use listing across hair, body and face reflects lanolin's traditional role as a barrier ingredient rather than a treatment for a single skin concern. It ranks 709th among lip balms and moisturizers on Amazon's own category list, with roughly 2,397 ratings behind the 4.7 average.
- 4 fluid ounce bottle
- Pure lanolin oil
- Petrochemical and phthalate free
- For hair, body and facial care
Who it's for
Suits anyone with dry, cracked lips or rough patches of skin who wants a heavy-duty occlusive rather than a light lotion. Less suited to those who dislike a thick, oily texture, since lanolin sits on top of skin rather than absorbing quickly.
Strengths and trade-offs
Drawn from this product's published specifications.
- Pure lanolin, no added fragrance
- Petrochemical, phthalate and gluten free
- 4 ounce bottle covers hair, body and face use
- Thick, oily texture not for everyone
- Single ingredient, no additional actives
Performance notes
Lanolin forms a physical barrier on the skin surface that slows moisture loss, which is why it is often reached for on cracked lips, chapped hands or dry elbows rather than as a facial moisturizer. Being petrochemical and phthalate free sets it apart from petroleum-based alternatives that do a similar barrier job.
Specifications
| Brand | NOW Foods |
|---|---|
| Model | 7730 |
| Dimensions & fit | |
| Item Weight | 4.6 ounces |
| Item Dimensions | 0.4 × 0.4 × 0.4 inches |
| Capacity & performance | |
| Item Volume | 4 fl oz |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | petrochemical free,phthalate free,gluten free |
| Material Features | Cruelty Free |
| Included components | |
| Unit Count | 4 fl oz |
| Other details | |
| Skin Type | Dry |
| Container Type | Bottle |
| Number Of Items | 1 |
| Asin | B00028MLKC |
| Manufacturer Part Number | P27474 |
| Target Use Body Part | Body |
| Best Sellers Rank | #54,521 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #709 in Lip Balms & Moisturizers |
| Model Number | 7730 |
| Customer Reviews | {'ratings_count': '2,397', 'stars': '4.7'} |
| Global Trade Identification Number | 00733739077301 |
| Manufacturer | NOW Sports - Nutrition and Wellness |
| Recommended Uses For Product | Hair Care; Body Care; Facial Care |
| Product Benefits | Moisturizing |
| Scent Name | Unscented |
| Item Form | Oil |
| Other Special Features Of The Product | Moisturising |
| Special Ingredients | Lanolin |
| Country As Labeled | United States |
| Active Ingredients | Lanolin |
| Upc | 733739077301 |
How it compares
This product against the closest alternatives we track in balms.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| NOW Foods Solutions, Liquid Lanolin Pure, Intense Protection, Formulated for Dry Rough…This product | 4.7 / 5 | 2,300 | 4.1 / 5 |
| Burt's Bees 100% Natural Moisturizing Lip BalmBurt's Bees | 4.8 / 5 | 117,600 | 4.4 / 5 |
| Revlon Kiss Tinted Lip Balm with SPF 20Revlon | 4.6 / 5 | 16,700 | 4.2 / 5 |
| Summer Fridays Lip Butter BalmSummer Fridays | 4.7 / 5 | 9,800 | 4.3 / 5 |
| NIVEA Smoothness Lip CareNivea | 4.6 / 5 | 9,700 | 4.2 / 5 |
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Questions about the NOW Foods 7730
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
What is NOW Foods Liquid Lanolin Pure made from?
It is pure lanolin, listed as the sole active ingredient.
Is this lanolin scented?
No, it is listed as unscented.
What can this lanolin be used on?
The listing covers hair care, body care and facial care.