Aveda Brilliant Retexturing Gel
- Medium hold gel
- Textured, curly, coily hair
- 93% naturally derived, plant proteins
- Blow-dry or air-dry for sleek or wet looks
- 100% vegan
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A medium hold gel for textured hair that shapes styles while staying soft and shiny. Size appears only in the title, and the aroma is noticeable.
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ASIN: B0007CXWSICategory: Hair Styling Gels
Overview
Plant proteins in this Aveda gel coat textured strands to give medium hold, softness and shine. Emulsified in the palms and worked through damp hair, it can be blow-dried or left to air-dry for a sleek or wet look.
Hold that does not sacrifice softness suits curly and coily hair that dries out under harder gels. The size is missing from the bullets, and it is not built for firm, all-day hold.
Who it's for
Textured hair that needs shape and shine without stiffness is the target. Those wanting maximum hold should look at a stronger gel.
Pros and cons
- Medium hold with softness
- Plant protein formula
- Blow-dry or air-dry use
- Size not in bullets
- Medium hold only
Performance notes
Hold comes from plant proteins forming a light film as the gel dries, so styles keep shape without going hard. Emulsifying first spreads it evenly, avoiding clumpy spots on textured hair.
Specifications
| Brand | Aveda |
|---|---|
| Construction & materials | |
| Finish | Soft, shiny |
| Other details | |
| Hair Type | Textured, curly, coily |
| Item Form | Gel |
| Hold level | Medium |
| Key ingredients | Plant proteins |
| Naturally derived | 93% |
| Suggested Use | Emulsify, apply to damp hair, blow-dry or air-dry |
Frequently asked questions
How much Aveda Brilliant Retexturing Gel do you get?
The bullets do not give a size. It appears only in the title, so check it there.
Can I air-dry with Aveda Brilliant Retexturing Gel?
Yes. Air-drying gives a sleek or wet look.
Will Aveda Brilliant Retexturing Gel make hair crunchy?
It provides medium hold and leaves hair feeling soft, with shine.