Paul Mitchell Platinum Blonde Violet Shampoo
- Violet toning shampoo that removes brassy tones
- Light to medium blonde, silver, gray, white hair
- Gentle enough for daily use
- Adds moisture, softens strands
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A gentle purple shampoo for blonde, silver or gray hair that turns brassy. Bottle size is not listed, and overuse can leave a violet tint on very light hair.
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ASIN: B001NFMM8ECategory: Hair Shampoos
Overview
Anyone with blonde, silver, gray or white hair that turns yellow gets a violet shampoo here that cancels brassiness. Paul Mitchell made it gentle for daily use, and it adds moisture so hair feels soft as it brightens.
Brightening blonde and gray while moisturizing makes it a daily option, not just a weekly toner. The listing gives no size or how long to leave it on.
Who it's for
Blondes and silver-haired people fighting yellow tones will see brighter color. Those with dark, untreated hair gain nothing from toning.
Pros and cons
- Cancels brassy tones
- Gentle for daily use
- Suits blonde, silver, gray, white
- Bottle size not listed
- Leave-on time not given
- May tint very light hair
Performance notes
Violet pigment neutralizes yellow on light hair, so contact time controls how cool the result looks. A short wash brightens, while longer contact gives stronger toning.
Specifications
| Brand | Paul Mitchell |
|---|
Frequently asked questions
How do I use Paul Mitchell Platinum Blonde shampoo?
The listing gives no steps. It says the formula is gentle enough for daily use.
Will Paul Mitchell Platinum Blonde work on gray hair?
Yes. It is made for light to medium blonde, silver, gray or white hair.
Does it dry hair out?
The listing says it adds moisture and softens strands.