NOW Foods Supplements
- Omega-3
- Softgel
- Omega
- 500
- Better rated than 86%
- More reviewed than 71%
A large 500-count bottle of standard-strength, molecularly distilled fish oil softgels at a defined 180 EPA and 120 DHA per serving.
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How it ranks among the 131 omega-3 we track
4.8★ across 3,144 Amazon ratings, Bayesian-smoothed toward the category average.
3,144 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
1,000+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 131 omega-3 we track - how the scorecard works · full omega-3 data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
NOW Foods' Omega-3 softgels deliver 180 mg EPA and 120 mg DHA per softgel from molecularly distilled fish oil, packaged as 500 unflavored softgels aimed at cardiovascular support.
500 softgels is a large bottle even for a daily fish oil habit, effectively many months of supply at typical one or two softgel servings, which lowers the per-softgel cost compared to smaller bottles. Molecular distillation is the standard method fish oil brands use to remove heavy metals and other contaminants concentrated in raw fish oil, and NOW states it's used here.
- 500 softgels per bottle
- 180 mg EPA / 120 mg DHA per softgel
- Molecularly distilled fish oil
- Halal, Kosher and keto compatible
Who it's for
Fits people who take fish oil daily long-term and want to buy in bulk rather than restocking every month or two. Less suited to anyone who wants a higher EPA-to-DHA ratio formula or a flavored softgel, since this is a standard unflavored 180/120 split.
Strengths and trade-offs
Drawn from this product's published specifications.
- 500-count bottle lowers cost per softgel
- Molecularly distilled for purity
- Clearly stated 180 EPA and 120 DHA dose
- Halal, Kosher and keto compatible
- Unflavored, so fish oil aftertaste isn't masked
- Contains fish, not suitable for a fish allergy
- 180/120 is a standard dose, not high-potency
Performance notes
Each softgel is standardized to 180 mg EPA and 120 mg DHA, and the molecular distillation process is used to purify the oil. The formula is positioned around cardiovascular and heart health support rather than joint or brain-specific claims.
Specifications
| Brand | Now |
|---|---|
| Model | 1653 |
| Form | Softgel |
| Supplement Type | Omega |
| Count | 500 |
| Flavor | Unflavored |
| Benefits | Heart Health Support |
| Diet | Halal, Keto, Kosher |
| Allergens | Dairy Free, Egg Free, Fish, Non-GMO |
Other Now omega-3
How it compares
This product against the closest alternatives we track in omega-3.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| NOW Foods SupplementsThis product | 4.8 / 5 | 3,144 | 4.5 / 5 |
| Nature Made Fish Oil Omega 3 SupplementsNATURE | 4.8 / 5 | 11,000 | 4.7 / 5 |
| Nordic Naturals Ultimate OmegaNordic | 4.7 / 5 | 59,000 | 4.6 / 5 |
| NatureWise Extra-Strength Omega 3 Fish Oil SupplementNatureWise | 4.7 / 5 | 9,500 | 4.6 / 5 |
| Dr. Tobias Omega 3 Fish Oil 2000mg Triple Strength with 800mg EPA 600mg DHA Per ServingDR | 4.6 / 5 | 36,800 | 4.6 / 5 |
Similar omega-3 from other brands
Questions about the Now 1653
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
How much EPA and DHA does each softgel contain?
180 mg EPA and 120 mg DHA per softgel.
Is this fish oil flavored?
No, it's listed as unflavored.
Does this product contain fish?
Yes, it's a fish oil softgel and the allergen data lists fish.