Almay Truly Lasting Color Liquid Makeup
- Up to 16 hours wear, resists heat and humidity
- Light to medium, buildable coverage
- Luminous finish
- Vitamin E and lemon extract
- Hypoallergenic, fragrance free, cruelty free
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A long-wear, buildable foundation with a natural glow for anyone with sensitive skin. Coverage stays light to medium, so heavy blemishes need concealer.
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ASIN: B0039UTUU4Category: Makeup Foundations
Overview
Almay makes Truly Lasting Color as a longwear liquid foundation that blends into a luminous, natural finish. Vitamin E and lemon extract help smooth and brighten, and it holds up in heat and humidity.
A glowing finish that lasts through warm days, in a hypoallergenic and fragrance-free formula, is why sensitive skin types reach for it. Coverage builds from light to medium. Oily skin may find the luminous finish turns shiny by afternoon.
Who it's for
Dry or normal skin that looks tired and reacts to fragrance gets a bright, long-wearing base. People with very oily skin, or who need full camouflage, should look at a matte formula.
Pros and cons
- Long wear in heat and humidity
- Brightening, luminous finish
- Hypoallergenic, fragrance free
- Light to medium coverage only
- Glow may turn shiny on oily skin
Performance notes
Wear depends on how well the liquid grips skin, and the listing claims it resists rubbing off in heat. Coverage builds in thin layers. The luminous finish reflects light, which brightens dull skin but also shows oil.
Specifications
| Brand | Almay |
|---|---|
| Construction & materials | |
| Color | Neutral |
| Finish Types | Luminous |
| Other details | |
| Coverage | Light to medium, buildable |
| Item Form | Liquid |
| Specialty | Hypoallergenic, fragrance free, dermatologist tested, cruelty free |
| Wear time | Up to 16 hours |
| Special Ingredients | Vitamin E, lemon extract |
Frequently asked questions
Will Almay Truly Lasting Color rub off in heat?
The listing says it lasts up to 16 hours and will not rub off even in heat and humidity.
Is Almay Truly Lasting Color good for sensitive skin?
It is dermatologist tested, hypoallergenic and fragrance free, per the listing.
Is it a matte foundation?
No. It has a naturally luminous finish.