US
As I Am

As I Am Smoothing Gel 8 oz

  • Secure hold for coils and curls
  • Moisturizing hold with added shine
  • 8 ounce container

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A moisturizing styling gel for coils and curls that need hold and shine together. The listing is thin, with no ingredients or hair type details, so it suits buyers who already know the line.

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ASIN: B007IVTA0UCategory: Hair Styling Gels

Overview

Not a crunchy, drying gel, this As I Am smoothing gel aims to hold coils and curls while adding moisture and shine. It is worked through the hair to define curl pattern and smooth the surface.

Hold plus moisture is the pitch, so curls stay defined without feeling parched. Almost nothing else is listed: no ingredient list, hold strength scale or finish details.

Who it's for

Coils and curls that frizz when left without product are the target. Shoppers checking for specific allergens or ingredients will not find them in this listing.

Pros and cons

Pros
  • Secure hold for curls
  • Adds moisture while holding
  • Adds shine to coils
Cons
  • Ingredient list not given
  • Hold strength not rated
  • Hair type not specified

Performance notes

A gel like this holds by forming a film around curl clumps as it dries, so application on wet hair gives the most definition. Moisturizing ingredients soften that film, though the listing does not name them.

Specifications

BrandAs I Am
Product BenefitsMoisturizing hold and shine
Item FormGel
Hold levelSecure
Net weight8 ounces

Frequently asked questions

What comes with As I Am Smoothing Gel?

The listing shows a single container of gel, 8 ounces; no other items are mentioned.

Is As I Am Smoothing Gel only for curly hair?

The bullets mention coils and curls; other hair types are not addressed.

Does As I Am Smoothing Gel add shine?

Yes, the listing says it provides a moisturizing hold and shine.