Color Wow Root Cover Up Temporary Hair Color
- Medium Brown mineral powder
- Temporary, stays until shampooed out
- Water resistant, swim-proof per the brand
- No dyes, peroxide, waxes or PPD
- Gray roots, hairline and thin spots
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A water-resistant mineral powder that hides gray roots and thin spots in medium brown hair until the next shampoo. Color matching is key, and some spec fields conflict with its temporary nature.
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ASIN: B00FYSZDQ4Category: Hair Mascaras & Root Touch Ups
Overview
Not a dye and not a spray, COLOR WOW Root Cover Up is a pressed mineral powder you brush onto roots and part lines. It hides grays and regrowth and fills in thin spots, then washes out with shampoo.
Mess-free cover that survives rain and even a swim is the reason to buy it. It is temporary, so permanent gray coverage still needs a salon visit.
Who it's for
Good for stretching time between dye jobs and for thinning hairlines. Those with very light or very dark hair need a different shade.
Pros and cons
- Water resistant until shampooed
- No dye or peroxide
- Hides scalp at thin spots
- Reflective, natural finish
- Medium Brown shade only
- Washes out with shampoo
- Permanence specs contradict the bullets
Performance notes
Reflective mineral pigments cling to hair and scalp, which reduces contrast at gray roots and thin areas. Water resistance comes from the powder binding to the hair until shampoo breaks it down.
Specifications
| Brand | Color Wow |
|---|---|
| Dimensions & fit | |
| Item Weight | 0.01 pounds |
| Construction & materials | |
| Color | Medium Brown |
| Hair Color Permanence | Permanent |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Included components | |
| Unit Count | 0.06 pounds |
| Other details | |
| Item Form | Powder |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Hair Type | Chemically Treated |
| Container Type | Box |
| Number Of Items | 1 |
| Full Cure Time | 6 months |
| Item Highlight | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. |
Frequently asked questions
What comes in the COLOR WOW Root Cover Up box?
One compact of Medium Brown powder. The listing does not name a brush or other tools.
Is COLOR WOW Root Cover Up permanent?
No. The bullets say the color stays until shampooed out, even though one spec field says permanent.
Can I swim with COLOR WOW Root Cover Up?
The brand says yes, it is water resistant until shampooed out.