Forever Pure- Witch Hazel Alcohol-Free & Fragrance-Free Unscented
- Toner
- 8 fl oz
- any
- 1
- Better rated than 78%
- More reviewed than 80%
A straightforward steam-distilled witch hazel toner, alcohol-free and unscented, built for basic daily cleansing and toning.
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How it ranks among the 452 toners we track
4.7★ across 1,200 Amazon ratings, Bayesian-smoothed toward the category average.
1,200 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
Modest tracked demand last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 452 toners we track - how the scorecard works · full toners data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
An 8 fl oz witch hazel toner made from steam-distilled witch hazel with 0.15% benzoic acid, formulated alcohol-free and fragrance-free for use across skin types.
Witch hazel toners like this are typically used as a simple cleansing and toning step rather than a treatment product, and this one leans into being unscented and alcohol-free, a combination aimed at people who find standard witch hazel products too harsh or drying.
- 8 fl oz bottle
- Alcohol-free, fragrance-free
- Steam-distilled witch hazel base
- 0.15% benzoic acid
Who it's for
Suits anyone wanting a fragrance-free, alcohol-free witch hazel toner for everyday cleansing and toning, including those sensitive to added scent. Not aimed at buyers seeking an active treatment toner with acids or retinoids.
Strengths and trade-offs
Drawn from this product's published specifications.
- Alcohol-free and fragrance-free
- Simple two-ingredient formula
- Suited to any skin type per labeling
- No added actives beyond witch hazel and benzoic acid
- 8 fl oz size needs frequent repurchase
Performance notes
The formula's two listed ingredients, steam-distilled witch hazel and a small amount of benzoic acid, keep the product simple, which supports its alcohol-free and fragrance-free positioning for people managing sensitive or blemish-prone skin. Witch hazel of this kind is typically used to help manage oil and minor skin irritation as part of a cleansing routine.
Specifications
| Brand | Pure |
|---|---|
| Model | 1467 |
| Dimensions & fit | |
| Item Weight | 8 ounces |
| Capacity & performance | |
| Item Volume | 8 fl oz |
| Construction & materials | |
| Material Features | Natural |
| Material Type Free | Alcohol Free |
| Included components | |
| Unit Count | 8 fl oz |
| Other details | |
| Skin Type | any |
| Number Of Items | 1 |
| Scent Name | Unscented |
| Manufacturer Part Number | 1467 |
| Active Ingredients | Steam distilled witch hazel, .15% benzoic acid |
| Recommended Uses For Product | Cleansing, Toning |
| Asin | B01M6TJFPX |
| Model Number | 1467 |
| Customer Reviews | {'ratings_count': '1,296', 'stars': '4.7'} |
| Upc | 647409179304 |
| Best Sellers Rank | #180,739 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #962 in Facial Toners & Astringents |
| Manufacturer | Forever Pure |
| Product Benefits | A gentle, versatile witch hazel solution suitable for all skin types, helping to cleanse, condition, and manage skin blemishes |
| Item Form | Liquid |
How it compares
This product against the closest alternatives we track in toners.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Forever Pure- Witch Hazel Alcohol-Free & Fragrance-Free UnscentedThis product | 4.7 / 5 | 1,200 | 3.9 / 5 |
| Glow Recipe PHA + BHA Face TonerGlow Recipe | 4.6 / 5 | 8,776 | 4.6 / 5 |
| Beauty of Joseon Ginseng Essence Water Hydrating Face Toner for DryBeauty of Joseon | 4.6 / 5 | 6,556 | 4.6 / 5 |
| T.N. Dickinson's Witch Hazel Alcohol Free Moisturizing AstringentT.N. Dickinson's | 4.8 / 5 | 8,044 | 4.4 / 5 |
| THAYERS Milky Face Toner Skin Care with Snow Mushroom Tremella and Hyaluronic Acid | 4.7 / 5 | 6,405 | 4.4 / 5 |
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Questions about the Pure 1467
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
Does this witch hazel toner contain alcohol?
No, it's formulated alcohol-free.
Is it scented?
No, it's labeled fragrance-free and unscented.
What are the active ingredients?
Steam-distilled witch hazel with 0.15% benzoic acid.