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Redken Brews

Redken Brews Holding Gel for Men

  • Medium hold, medium shine
  • 5 fl oz tube (5.1 fl oz listed volume)
  • Flake free, no crunch or stiffness
  • All hair types, curly hair included
  • Damp or dry hair application

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A medium-hold men's gel for styles that need movement, with a natural shine and no crunch or flaking. Men after a slick, rigid hold will find it too soft.

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ASIN: B0795Z5WP5Category: Hair Styling Gels

Overview

A lightweight gel texture gives grip in Redken Brews Holding Gel, a medium-hold styler for men. Worked into damp or dry hair, it separates and defines while leaving room for movement.

Medium hold with no crunch suits textured, natural-looking styles that would look stiff with a strong gel. The ingredient list is not given, and anyone after a wet look or firm hold should choose something stronger.

Who it's for

Men who want defined, separated hair that still moves, including curly hair. Those who want a high-shine wet look or strong hold should look elsewhere.

Pros and cons

Pros
  • No crunch, flaking or stiffness
  • Works on damp or dry hair
  • Defines with clean separation
  • Suits curly hair
Cons
  • Medium hold only
  • Ingredient list not provided
  • Shine is moderate, not a wet look

Performance notes

Hold comes from a lightweight gel film that grips strands without hardening, which is why the result moves instead of setting rigid. Applying to damp hair spreads it more evenly; dry hair gives more grip at the tips. More product adds hold but also more shine.

Specifications

BrandRedken Brews
Dimensions & fit
Item Weight5.12 ounces
Capacity & performance
Liquid Volume5.1 fluid ounces
Construction & materials
Material Type FreeFlake free
FinishMedium shine
Included components
Unit Count5 fluid ounces
Other details
Hair TypeAll, including curly
Item FormGel
Scent NameNatural
Hold levelMedium
Target genderMen

Frequently asked questions

How big is the Redken Brews Holding Gel?

The unit count is 5 fl oz, while the listed liquid volume is 5.1 fl oz.

Does Redken Brews Holding Gel go crunchy?

No. It is described as medium hold with no crunch, flaking or stiffness.

Can Redken Brews Holding Gel be used on curly hair?

Yes, it is listed for all hair types including curly hair.

Is Redken Brews Holding Gel a strong hold gel?

No. It is a medium-hold, medium-shine gel meant for styles with movement.