Rusk Deepshine PlatinumX Shampoo 12 oz
- Violet 2 neutralizes yellow
- Wheat protein balances moisture
- Honey, lemongrass, verbena and citrus extracts
- Everyday gentle cleansing
- Platinum, silver, gray, white and blonde hair
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A gentle daily shampoo that brightens platinum, silver and gray hair and cuts yellow tones. The listing has no specs, so sulfate status and scent are not confirmed.
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ASIN: B079KMQW8LCategory: Hair Shampoos
Overview
Bathroom routines for silver, gray, white and platinum hair are where RUSK PlatinumX shampoo fits, a gentle daily wash with violet toning. Wheat protein balances moisture while botanical extracts brighten.
Daily brightening without a harsh tone is the reason to use it. Specs like sulfate status and size beyond the title are not listed.
Who it's for
Natural silver and gray hair, plus bleached blondes, benefit most. Warm blonde or brunette hair has little reason for a violet shampoo.
Pros and cons
- Gentle daily formula
- Wheat protein moisture balance
- Brightening botanical extracts
- No specs table
- Sulfate status not stated
- Repeat wash suggested for stronger toning
Performance notes
Violet pigment deposits during the lather and cancels yellow, while the gentle base avoids stripping. Repeating the wash increases the toning effect.
Specifications
| Brand | Rusk |
|---|---|
| Hair Type | All |
| Product Benefits | Neutralizes yellow, boosts brightness |
| Suitable Hair Color | Platinum, silver, gray, white, blonde |
| Recommended Uses For Product | Everyday gentle cleansing |
| Special Ingredients | Violet 2, wheat protein, honey, lemongrass, verbena, citrus extracts |
Frequently asked questions
Does RUSK PlatinumX shampoo lighten hair?
No. It neutralizes yellow and brassy tones and boosts brightness, but it does not lift color.
How do I use RUSK PlatinumX shampoo?
Apply to wet hair, massage into a rich lather and rinse. Repeat if desired.
Is RUSK PlatinumX shampoo safe for color-treated hair?
The listing says RUSK products are safe on color and chemically treated hair.