African Pride Moisture Miracle Moroccan Clay Masque
- 12 fl oz jar, single pack
- Heat activated: up to 15 min under a dryer
- Moroccan clay and shea butter formula
- Up to 30 min with a plastic cap and warm towel
- No parabens, mineral oil, sulfates or petrolatum
- Made for curly and coily hair
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A clarifying clay masque for natural coils and curls that need build-up removed without losing moisture. It works with a hooded dryer or warm towel, so it is not a quick rinse-out.
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ASIN: B07CVPKNMMCategory: Hair Masks
Overview
Wash day for natural coils and curls is where this African Pride masque belongs. Moroccan clay draws out product build-up and impurities, while shea butter puts moisture back, and gentle heat from a dryer or warm towel under a plastic cap helps it work.
Clay detox and moisture in one step is the reason to buy it, so heavy styler users do not need a harsh clarifying shampoo. Shea butter adds softness and strength. Getting the full effect takes a cap and a heat source, so plan for a longer session.
Who it's for
Naturals who layer creams and gels and see dull, coated hair get the clearest result. Those with low-maintenance straight hair, or who want a five minute rinse-out, are better served by a regular conditioner.
Pros and cons
- Clay lifts build-up and impurities
- Shea butter restores softness
- Heat step deepens the treatment
- Free of parabens, sulfates and petrolatum
- Needs a cap plus dryer or towel
- Shea butter scent may not suit all
- Longer session than a basic mask
- Clay can be messy to rinse
Performance notes
Clay binds to oils and residue on the strand, so the detox effect depends on full root to tip coverage on clean, wet hair. Heat lifts the cuticle and helps shea butter soak in. A longer, warmer session gives more softening, while a short one mostly clarifies.
Specifications
| Brand | African Pride |
|---|---|
| Dimensions & fit | |
| Item dimensions | 2.76 x 3.54 x 3.94 inches |
| Capacity & performance | |
| Liquid Volume | 12 fluid ounces |
| Age Range Description | Adult |
| Construction & materials | |
| Material Features | Cruelty free |
| Material Type Free | Paraben free, mineral oil, sulfates, petrolatum free |
| Included components | |
| Package Type Name | Jar |
| Unit Count | 12 Ounce |
| Other details | |
| Hair Type | Curly, coily |
| Special Ingredients | Moroccan clay, shea butter |
| Scent Name | Shea butter |
| Hair Conditioner Type | Standard hair conditioner |
| Item Form | Cream |
| Product Benefits | Removes impurities and build-up, moisturizes, strengthens |
| Active Ingredients | Vitamin E |
| Suggested Use | Apply to clean wet hair, cap, heat up to 15 minutes or warm towel up to 30 minutes |
| Additional Features | Moisturizing, Strengthens |
| Recommended Uses For Product | Hydrating,Moisturizing |
Frequently asked questions
Is the African Pride Moroccan Clay masque a shampoo?
No. It is a masque applied to clean, wet hair after washing. It removes build-up but does not replace your shampoo.
How long do I leave the African Pride clay masque on?
Under a hooded dryer or hair dryer with a plastic cap, up to 15 minutes. With a plastic cap and warm towel, up to 30 minutes.
Do I need heat to use the African Pride masque?
It is heat activated. The directions use a hooded dryer, hair dryer or warm towel under a plastic cap.
Is this clay masque free of sulfates?
Yes, it is free of parabens, mineral oil, sulfates and petrolatum.