Virtue Recovery Shampoo
- 8 fluid ounces
- Alpha Keratin 60ku protein
- Sulfate free, paraben, phthalate and dye free
- Damaged and color treated hair safe
- Coconut and yuzu scent
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A keratin shampoo that cleans with a hydrating finish while helping repair damaged, colored hair.
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ASIN: B07NLH77SYCategory: Hair Shampoos
Overview
Not a stripping clarifier, Virtue Recovery is a sulfate free shampoo that deposits human keratin protein into damaged hair. Its keratin protein fills cracks in the cuticle left by heat, chemicals and color.
Repair in a daily cleanse is the core idea, with keratin protein filling gaps in damaged strands. The formula is free of sulfates, parabens, phthalates and dyes, so it is safe for color. Matching conditioner is not included.
Who it's for
Bleached, colored or chemically treated hair benefits from a keratin wash used daily. Healthy, oily hair that only needs a basic cleanse will not need it.
Pros and cons
- Keratin protein for repair
- Safe for color treated hair
- Sulfate, paraben and dye free
- Vegan and cruelty free
- Conditioner sold separately
- Scent may bother sensitive users
- Not a clarifying shampoo
Performance notes
Keratin protein binds to damaged areas of the cuticle, so results build with repeated washes. Sulfate free surfactants clean gently, which slows color fade. Very oily scalps may need a stronger cleanser now and then.
Specifications
| Brand | Virtue |
|---|---|
| Dimensions & fit | |
| Item Weight | 0.65 pounds |
| Item Dimensions | 2 × 2 × 7.5 inches |
| Capacity & performance | |
| Liquid Volume | 8 fl oz |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Dye Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free |
| Suitable Hair Color | All Hair Colors |
| Included components | |
| Unit Count | 8 fl oz |
| Other details | |
| Hair Type | Damaged |
| Active Ingredients | Alpha Keratin 60ku, lactic_acid |
| Item Form | Liquid |
| Scent Name | Coconut |
| Number Of Items | 1 |
| Product Benefits | Cleansing, Damage Control, Moisturizing, Softening, Virtue Recovery Shampoo works hard to heal hair and repair damage from heat, chemicals, and color treatment. |
| Other Special Features Of The Product | Not Tested On Animals, Vegan |
| Recommended Uses For Product | Ideal for anyone with dry hair in need of deep hydration and repair. |
| Item Highlight | Rebuild and strenghten hair, rich coconut fragrance blend, all hair types, full size, bond-repair with Alpha Keratin 60KU |
Frequently asked questions
Does Virtue Recovery Shampoo come with the conditioner?
No. This listing is for the shampoo only. The Recovery Conditioner is mentioned as its pair but is not included.
Is Virtue Recovery Shampoo safe for color treated hair?
Yes. The listing says it is safe for color treated and chemically treated hair.
What is Alpha Keratin 60ku in Virtue Recovery Shampoo?
It is Virtue's keratin protein, which the listing says deposits into hair to fill cracks in the cuticle.
Is Virtue Recovery Shampoo sulfate free?
Yes. It is free of sulfates, parabens, phthalates, synthetic colors and dyes.