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L'Oreal Paris

L'Oreal Paris Age Perfect Luminous Lipstick Splendid Plum

  • 9-hour hydration claim
  • 45 percent caring ingredients, per the bullets
  • Nourishing serum and pro-vitamin B5
  • Satin finish, 108 Splendid Plum, cool undertone
  • Does not feather into lines
  • 10 hydrating shades in the range
  • 0.13 oz

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A moisturizing plum lipstick for mature lips that hydrates and resists feathering. Color payoff is unclear, since the listing calls it both sheer and full.

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ASIN: B07Z9WZ6QMCategory: Lipstick

Overview

L'Oreal Paris designed this lipstick for mature lips, combining plum color with a nourishing serum and a pro-vitamin. The satin stick hydrates as it is worn and is made not to feather into fine lines.

Color with care is the point: the formula leans on moisture, and lips are said to look smoother over time. Intensity is listed as sheer while coverage is listed as full, so the exact payoff is unclear.

Who it's for

Older lipstick wearers with dry lips who want a plum shade that also moisturizes fit this one. People who need bold, transfer-proof color should look at a long-wear formula.

Pros and cons

Pros
  • Long hydration claim
  • Pro-vitamin B5 and serum
  • Resists feathering into lines
  • Made for mature lips
Cons
  • Payoff listed as both sheer and full
  • Caring ingredient share differs within the listing
  • Color wear time not listed

Performance notes

Serum and a pro-vitamin coat and condition the lips, so moisture lasts and lines look smoother with continued use. The satin finish reflects some light, and the formula is built not to travel into lines around the mouth.

Specifications

BrandL'Oreal Paris
Dimensions & fit
Lip Color Shade DepthMedium
Net weight0.13 oz
Item Dimensions0.81 x 0.81 x 3.02 inches
Capacity & performance
Shade range10 hydrating shades
Age Range DescriptionSenior
Construction & materials
Color108 Splendid Plum
Lip Color UndertoneCool
FinishSatin
Lip Color IntensitySheer
Other details
Item FormStick
Key ingredientsNourishing serum, pro-vitamin B5
Hydration9 hours
Additional FeaturesNot-Applicable
Container TypeTube
Country As LabeledUnited States
CoverageFull
Skin ToneAll
Special IngredientsMineral
SpecialtySkin
Target AudienceUnisex-Adults

Frequently asked questions

How does L'Oreal Age Perfect Hydrating Lipstick care for lips?

It contains nourishing serum and pro-vitamin B5 and claims 9-hour hydration. L'Oreal says lips look smoother and feel more supple over time.

Will L'Oreal Age Perfect Lipstick feather into lines?

L'Oreal says it does not feather into lines.

What shade is Age Perfect Splendid Plum?

Shade 108, a medium depth plum with a cool undertone and a satin finish.

How many shades does Age Perfect Luminous Hydrating Lipstick come in?

The range has 10 hydrating shades.