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Nexxus

Nexxus Blonde Assure Purple Conditioner

  • Purple pigments soothe brassiness
  • Nexxus H4 Complex for strength, elasticity, shine, moisture
  • Keratin protein infusion
  • Blonde, bleached, platinum or silver hair

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A purple toning conditioner that cuts brassiness while repairing dry, bleached blonde hair. It tones warm blondes cooler, so anyone who likes a golden blond should skip it.

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ASIN: B083N6911PCategory: Hair Conditioners

Overview

Blondes with brassy, bleached hair get a purple conditioner that soothes yellow tones while a keratin protein complex restores strength and moisture. It suits platinum and silver shades too.

Toning and repair in one conditioning step is the reason it fits a blonde routine. The purple pigment will push golden tones cooler, which is not wanted by everyone.

Who it's for

Highlighted and bleached hair that turns yellow between salon visits benefits most. Dark, untreated hair has nothing for the purple pigment to tone.

Pros and cons

Pros
  • Tones brassy yellow
  • Keratin protein repair
  • Adds moisture and shine
  • Works on silver hair too
Cons
  • Size only in the title
  • Directions not listed
  • Cools golden tones too

Performance notes

Purple pigment deposits on light hair and cancels yellow, while protein fills damaged spots on bleached strands. Leaving it on longer gives a stronger toning effect.

Specifications

BrandNexxus
Hair TypeBlonde, bleached, platinum, silver
Hair Conditioner TypeColor care conditioner
Product BenefitsSoothes brassiness, adds moisture, strength and shine
Special IngredientsPurple pigments, keratin, Nexxus H4 Complex

Frequently asked questions

How do I use Nexxus Blonde Assure Purple Conditioner?

The listing does not give directions. It is a conditioning treatment for blonde and bleached hair, used after shampoo.

Does Nexxus Blonde Assure work on silver hair?

Yes. The listing names bleached, platinum or silver hair.

What does the H4 Complex do?

Nexxus says it restores four signs of hair health: strength, elasticity, shine and moisture.