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Color WOW

COLOR WOW Money Masque Deep Conditioning Treatment

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A fast, lightweight deep conditioning mask worth trying for anyone whose hair feels flat or weighed down by thicker masques.

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ASIN: B08RQDG6H6Category: Hair Masks

Overview

Color WOW Money Masque, model CW565, is a 3 minute rinse-out deep conditioning treatment with a gel-like texture rather than a cream or paste, meant to penetrate the hair cuticle and cortex for added strength and suppleness without heavy buildup.

The texture is the differentiator: the brand describes it as neither cream, liquid nor paste, built to avoid the flat, weighed-down result of thicker masks. It was developed with stylist Chris Appleton as a fast prep step rather than an occasional deep treatment, and the 3 minute window is meant to fit inside a normal wash routine.

  • Model CW565
  • 3 minute deep conditioning treatment
  • Weightless, non-waxy formula
  • Suited to all hair types

Who it's for

Suited to people who want a deep conditioning step that does not leave hair feeling heavy, including fine or fragile hair. Less useful for anyone who prefers a mask that sits for 15 minutes or longer.

Pros and cons

Pros
  • 3 minute application, fits a normal wash
  • Weightless texture, no heavy buildup
  • Formulated for all hair types
  • Developed with a stylist
Cons
  • Shorter dwell time than many deep conditioning masks
  • Priced at the premium end for a rinse-out treatment

Performance notes

Rather than coating hair the way a cream or paste mask does, the gel-like formula is designed to absorb quickly and move into the cuticle and cortex within 3 minutes, which is why it's marketed as a 1-step prep rather than a leave-on treatment. That short window and weightless finish are the tradeoff against masks built for longer soak times.

Specifications

BrandColor WOW

Frequently asked questions

How long does Color WOW Money Masque need to sit?

Just 3 minutes, then rinse out.

Does Color WOW Money Masque weigh hair down?

No, the brand built it with a weightless, gel-like texture that absorbs rather than sitting on top of hair.

Is Color WOW Money Masque model CW565 for all hair types?

Yes, it's formulated as a deep conditioning mask for all hair types.