Keracolor Fade Effect Color Fading Shampoo
- 9.75 fl oz bottle
- Fades direct dye and semi-permanent color
- Vitamin C for gentle color lift
- Keratin, biotin and coconut oil for nourishment
- Sulfate-free, paraben free
- All hair colors
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A gentle way to fade vivid semi-permanent color before switching shades. It targets direct dye pigments, so it will not lift permanent or oxidative color.
As an Amazon Associate I earn from qualifying purchases. ProductDome earns a commission when you buy through links on this page.
ASIN: B09KMT63SLCategory: Hair Shampoos
Overview
Fading a vivid semi-permanent shade is the job of Keracolor Fade Effect, a shampoo that uses vitamin C to lift direct dye pigments. Keratin, biotin and coconut oil are added to protect hair during the process.
Softening bright fashion colors without bleach is the reason to buy. It only works on direct dyes, so people with permanent color will see little change.
Who it's for
Pastel and neon fashion colors that have outstayed their welcome are the target. People who want to keep a bright shade vibrant should avoid it.
Pros and cons
- Fades direct dyes without bleach
- Vitamin C gentle lift
- Nourishing keratin and coconut oil
- No effect on permanent dye
- Results vary by pigment
- Directions not detailed
Performance notes
Vitamin C breaks down direct dye molecules sitting on the hair surface, which lets them rinse away over several washes. How much fades depends on the dye brand, how long it has been in and how porous the hair is.
Specifications
| Brand | Keracolor |
|---|---|
| Dimensions & fit | |
| Item dimensions | 2 x 2 x 7.63 inches |
| Item weight | 10 ounces |
| Capacity & performance | |
| Liquid Volume | 9.75 fl oz |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Paraben Free, sulfate-free |
| Suitable Hair Color | All Hair Colors |
| Included components | |
| Unit Count | 9.8 Fluid Ounces |
| Other details | |
| Active Ingredients | Vitamin C, coconut oil |
| Item Form | Liquid |
| Scent Name | Coconut |
| Product Benefits | Fades direct dye pigments, gentle color lift |
| Special Ingredients | Keratin, biotin, coconut oil |
| Hair Type | Dull |
| Item Type Name | Color Fading Shampoo |
| Recommended Uses For Product | Professional Salon & Spa |
Frequently asked questions
Does Keracolor Fade Effect remove permanent hair dye?
The listing says it is designed to fade, dull and help erase direct dye pigments. It does not claim to remove permanent color.
Will Keracolor Fade Effect lighten natural hair?
It targets dye pigments, not natural pigment, so it is not a lightener.
Is Keracolor Fade Effect sulfate free?
Yes. The title says sulfate-free and the specs list it as paraben free.