US
SPLENDA

SPLENDA Magic Baker Brown Baking Blend 1 lb

  • 1lb (16 oz) resealable pouch
  • Zero sugar, zero calories, zero net carbs
  • Stevia, erythritol, allulose, molasses, glycerin
  • Measures, bakes and browns like brown sugar
  • Keto friendly, gluten free, kosher
  • Suitable for people with diabetes

Last refreshed Sep 11, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A zero-sugar brown sugar swap that measures and browns like the real thing in cookies and brownies. Erythritol and allulose can upset some stomachs, and the pouch is small for big baking sessions.

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ASIN: B0BCC87X85Category: Stevia Sweeteners

Sizes Available

16 Ounce (Pack of 1)16 Ounce (Pack of 2)16 Ounce (Pack of 6)

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Overview

Splenda blends stevia, erythritol and allulose with a touch of molasses so this baking blend tastes, measures and browns like brown sugar. It swaps into cookies, brownies and pies without adding sugar or calories.

Browning and texture close to brown sugar make it practical for keto and diabetic baking. Sugar alcohols can cause digestive upset for some people, and the pouch covers only a few batches.

Who it's for

Low-carb bakers and people managing blood sugar get a familiar brown sugar swap. Those who react to erythritol should choose another sweetener.

Pros and cons

Pros
  • Measures like brown sugar
  • Browns in the oven
  • Zero sugar and calories
Cons
  • Molasses adds trace flavor only
  • Not for candy making listed

Performance notes

Browning comes from allulose, which caramelizes like sugar in the oven, while erythritol supplies the granular texture. Stevia and molasses carry the sweetness and brown sugar taste.

Specifications

BrandSPLENDA
Dimensions & fit
Item Package Weight0.49 kg
Size16 ounce (1lb)
Other details
Item FormPowder
FlavorBrown
Diet TypeGluten free, keto, kosher
SpecialtySugar free
Container TypeResealable pouch
Key ingredientsStevia leaf extract, erythritol, allulose, molasses, glycerin

Frequently asked questions

How should I store Splenda Magic Baker Brown?

Keep it in its resealable 1lb pouch and reseal it after each use.

Can Splenda Magic Baker Brown replace brown sugar cup for cup?

The listing says it measures, bakes and browns just like brown sugar.

Is it keto friendly?

Yes. It has zero net carbs and zero sugar.

Is it suitable for diabetics?

The listing says it is suitable for people with diabetes and does not cause a rise in blood glucose or insulin.