US
Matrix

Matrix Food For Soft Shampoo

  • Dry, brittle hair focus
  • Avocado oil and hyaluronic acid
  • 7x more moisture, 5x smoother, 72 hours soft, as a full system
  • Quarter size amount per wash
  • Color-treated hair safe, vegan

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A hydrating shampoo that cleanses dry, brittle hair without stripping it. The headline moisture and softness claims assume the whole Food For Soft system, not this shampoo alone.

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ASIN: B0BY9NG61JCategory: Hair Shampoos

Overview

MATRIX Food For Soft Hydrating Shampoo cleans dry, brittle hair with avocado oil and hyaluronic acid so it does not strip moisture. Massage it into the scalp, lather and rinse, then follow with the matching conditioner or mask.

Dry hair that feels rough after washing gets a gentler cleanse with built-in hydration. The bigger softness results are measured with the full range, so expect to buy more than one product for them.

Who it's for

Thirsty, rough hair that tangles after washing benefits from the moisturizing cleanse. Oily scalps that need frequent clarifying may find it too rich.

Pros and cons

Pros
  • Cleanses without stripping
  • Avocado oil and hyaluronic acid
  • Safe for color-treated hair
  • Adds shine and a soft finish
Cons
  • Bottle size not listed
  • Headline claims need the full system

Performance notes

Hyaluronic acid draws water into the hair while avocado oil smooths the surface, which is what reduces rough, brittle feel after rinsing. How soft hair stays depends on following with the conditioner or mask the brand pairs it with.

Specifications

BrandMatrix
Construction & materials
Suitable Hair ColorSafe for color-treated hair
Other details
Hair TypeDry, brittle hair
Product BenefitsMoisturizes and cleanses without stripping, adds shine
Collection NameFood For Soft
Special IngredientsAvocado oil, hyaluronic acid
Suggested UseQuarter size amount to scalp, lather, rinse; repeat if desired
System claims7x more moisture, 5x smoother hair, 72 hours soft, with full system

Frequently asked questions

How much MATRIX Food For Soft Shampoo should I use?

Apply a quarter size amount to the scalp, lather and rinse thoroughly. Repeat if desired.

Do I get 72 hours of soft hair from the shampoo alone?

No. The 7x moisture, 5x smoother and 72 hour claims are measured with the Food For Soft shampoo, conditioner or mask, and oil used as a system.

Is MATRIX Food For Soft Shampoo safe for colored hair?

Yes. The listing says it is safe for color-treated hair.

What should I use after MATRIX Food For Soft Shampoo?

The brand suggests the Food For Soft Conditioner, or the Treatment Mask and Oil.