US
Color WOW

Color Wow Raise the Root Thicken & Lift Spray

  • Root lift spray for fine, thin or flat hair
  • Not stiff or sticky, touchable volume
  • All-day lift and body

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A root-lift spray that gives fine, flat hair body and fullness that lasts all day without stiffness. The listing gives no size, ingredients or directions.

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ASIN: B0CBQRSGYPCategory: Hair Sprays

Overview

A bathroom mirror before a blow-dry is where COLOR WOW Raise the Root does its work, lifting fine, flat hair at the root. It builds body and fullness while staying touchable rather than stiff or sticky.

Lift without stiffness is the case for it, so volume looks natural and moves. The page is very short, with no bottle size, ingredient list or usage steps.

Who it's for

Fine or thinning hair that collapses by midday is the target. People with thick hair that already has volume, or who need firm hold, should look elsewhere.

Pros and cons

Pros
  • Strong root lift
  • Touchable, not stiff
  • Lasts all day
Cons
  • Size not listed
  • No directions given

Performance notes

Spraying at the roots coats them so they dry standing away from the scalp, which is where the volume comes from. Heat styling usually locks that lift in, though the listing does not give a method.

Specifications

BrandColor WOW

Frequently asked questions

Is COLOR WOW Raise the Root a hairspray for hold?

No. It is a lift and volume spray for the roots, made not to feel stiff or sticky.

Does Raise the Root work on thinning hair?

Yes. The listing names fine, thin, flat or limp hair.

How long does the lift from Raise the Root last?

The listing says all day.