US
V&CO

V&Co Wave Babe Wavy Hair Shampoo

  • Sulfate free shampoo for wavy hair
  • Peptides and rice protein
  • Gentle cleanse without stripping moisture
  • Free from parabens, phthalates, gluten and dyes
  • Vegan, cruelty free, color-safe

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle sulfate-free cleanser that respects wave definition and color. Bottle size and scent are not in the listing details, and very oily scalps may want a deeper cleanse.

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ASIN: B0D364FGDGCategory: Hair Shampoos

Overview

Someone with loose waves gets a sulfate-free shampoo built around their texture, cleansing gently so moisture stays put while peptides and rice protein help strengthen strands and boost bounce.

Cleansing without stripping is what lets waves hold shape, and the clean free-from list suits colored hair. Size and scent are missing from the specs.

Who it's for

Wavy hair that frizzes after harsh shampoos suits this gentle formula. People who use lots of styling product may need an occasional clarifying wash.

Pros and cons

Pros
  • Sulfate free gentle cleanse
  • Strengthening rice protein
  • Vegan and cruelty free
  • Long free-from list
Cons
  • Size not in the specs
  • Scent not stated
  • May not clear heavy buildup

Performance notes

Milder cleansers lift dirt without removing all natural oil, which helps waves clump and limits frizz. Proteins add strength but can feel stiff if overused on protein-sensitive hair.

Specifications

BrandV&CO
Construction & materials
Material Type FreeSulfate, paraben, phthalate, gluten and dye free
Suitable Hair ColorColor-treated
Other details
Hair TypeWavy
Product BenefitsFrizz reduction, shine, wave definition
Other Special Features Of The ProductVegan, cruelty free
Special IngredientsPeptides, rice protein

Frequently asked questions

How should I use V&Co. Wave Babe Shampoo on wavy hair?

The listing gives no step by step directions. It is a gentle, sulfate free cleanser meant to keep moisture in wavy hair.

Is V&Co. Wave Babe Shampoo sulfate free?

Yes. It is sulfate free and also free from parabens, phthalates, gluten and dyes.

Can I use V&Co. Wave Babe Shampoo on colored hair?

Yes. The listing says it is safe for color-treated hair.

Does V&Co. Wave Babe Shampoo reduce frizz?

The listing says it reduces frizz and leaves waves soft and manageable.