
amika Big Hit Volumizing Shampoo
- 2.3x more volume with the matching conditioner, clinical test
- Caffeine to energize flat strands
- Glycerin for weightless hydration
- Volumizing shampoo for limp hair
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A volumizing shampoo with caffeine and glycerin that lifts flat hair without drying it out. The volume figure is measured with the matching conditioner, and size is not listed.
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ASIN: B0D9R617P7Category: Hair Shampoos
Overview
Flat, limp hair days are what amika big hit targets: a volumizing shampoo infused with caffeine to energize thin strands. Moisturizing glycerin hydrates without weight, so hair stays soft while it gains body.
Lift without the straw-like feel of many volume washes comes from pairing caffeine with glycerin. The listing skips size, ingredients beyond those two and directions, which limits comparison.
Who it's for
Fine and thin hair that falls flat by midday is the target. Dense or frizzy hair that already has a lot of body will not need the lift.
Pros and cons
- Adds volume to flat strands
- Glycerin for weightless hydration
- Soft, touchable finish
- Size and directions not listed
- Volume claim relies on the conditioner too
Performance notes
Lightweight cleansing leaves no heavy residue at the roots, which is what lets fine hair lift. Glycerin draws in moisture without coating, so strands stay soft rather than stiff.
Specifications
| Brand | amika |
|---|---|
| Hair Type | Flat, limp hair |
| Product Benefits | Volume with weightless hydration |
| Volume claim | 2.3x more volume, tested with big hit shampoo and conditioner as a system |
| Special Ingredients | Caffeine, glycerin |
Frequently asked questions
Does amika big hit shampoo alone give 2.3x more volume?
No. The 2.3x figure was clinically tested using big hit shampoo and conditioner together as a system.
Is amika big hit a dry shampoo?
No. It is a wash-and-rinse volumizing shampoo.
Will amika big hit dry out my hair?
The listing says moisturizing glycerin provides weightless hydration while it adds volume.