American Crew Forming Pre-Styling Curl Shampoo
- 8.4 fl oz bottle
- Jojoba oil for hydration and frizz control
- Pre-styling curl prep
- Scalp microbiome balancing claim
- Citrus and mint scent
- Vegan
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A men's curl shampoo with jojoba oil that hydrates, fights frizz and preps curly or textured hair for styling. It is the first step of a system, so definition comes from the stylers used after it.
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ASIN: B0DMXNQRTJCategory: Hair Shampoos
Overview
A men's bathroom shelf with a curl routine is where this American Crew shampoo starts the day, cleansing gently while jojoba oil hydrates and tames frizz. It leaves curly or textured hair manageable and ready for styling products.
Prepping curls for easier styling is the reason to choose it, with hydration that does not weigh hair down. Size labels differ slightly between title and specs, and on its own it does not set curl shape.
Who it's for
Men with curls or texture who use creams or pucks after showering get a gentle, hydrating base. Those with straight hair gain little from a curl prep shampoo.
Pros and cons
- Hydrates without weighing down
- Fresh citrus mint scent
- Size differs between title and specs
- Needs a styler for definition
- Curly hair focus only
Performance notes
Jojoba oil adds moisture and shine during the wash, smoothing the cuticle so curls frizz less as they dry. A gentle cleanse avoids stripping, which helps styling products grip afterward.
Specifications
| Brand | American Crew |
|---|---|
| Dimensions & fit | |
| Item Dimensions | 5.91 x 5.91 x 5.91 inches |
| Item Weight | 288.49 g |
| Capacity & performance | |
| Liquid Volume | 8.4 fl oz (title); 8.5 fl oz (specs) |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Animal-derived free |
| Suitable Hair Color | All Hair Colors |
| Included components | |
| Unit Count | 8.5 Fluid Ounces |
| Other details | |
| Hair Type | Curly, textured |
| Scent Name | Citrus, mint |
| Product Benefits | Cleansing, hydrating, frizz control, pre-styling |
| Other Special Features Of The Product | Vegan |
| Special Ingredients | Jojoba oil |
| Item Form | Liquid |
| Recommended Uses For Product | Dryness |
Frequently asked questions
Is American Crew Forming Shampoo a styling product?
No. It is a pre-styling shampoo that cleanses and preps hair. American Crew suggests following with its Forming Cream Styling Puck.
How do I use American Crew Forming Shampoo?
Wet hair thoroughly, massage a small amount into hair and scalp, rinse well, then follow with styling products.
Is American Crew Forming Shampoo vegan?
Yes. It is a vegan formula.
Does American Crew Forming Shampoo control frizz?
Yes. It is enriched with jojoba oil to hydrate and prevent frizz.