US
Color Wow

COLOR WOW Insta-WOW Dry Shampoo

  • 5 fl oz aerosol dry shampoo
  • Rice starch with small crystalline particles
  • No white residue, grit or clumping
  • All hair types, including color treated and oily
  • Gluten, paraben, silicone and sulfate free
  • Citrus and jasmine scent

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

An aerosol dry shampoo that absorbs oil without a white cast, using fine rice starch that reflects light for shine. It helps between washes, but directions and spray distance are not listed.

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ASIN: B0FFSZDNPCCategory: Dry Shampoos

Overview

Color Wow made Insta-WOW as an aerosol dry shampoo that absorbs oil without a white cast, using a fine rice starch with crystalline particles. The particles reflect light for shine, and the formula aims to help rebalance the scalp between washes.

Choose it if dry shampoo usually leaves your dark or colored hair dusty, since the formula is built to avoid residue and grit. Application directions are not listed, and it is scented, which matters if you avoid fragrance.

Who it's for

People who stretch time between washes, especially with darker or color treated hair, get oil absorption without visible powder. Anyone sensitive to scent should choose an unscented dry shampoo.

Pros and cons

Pros
  • No white residue or grit
  • Rice starch adds shine
  • Helps balance oily scalps
  • Safe for color treated hair
Cons
  • Usage directions not listed

Performance notes

Oil control comes from the rice starch absorbing sebum at the roots, while its small crystalline particles reflect light so hair looks shiny, not dusty. The listing also says it helps normalize excess sebum and rebalance the scalp microbiome.

Specifications

BrandColor Wow
Capacity & performance
Item Volume5 fl oz
Age Range DescriptionAdult
Construction & materials
Suitable Hair ColorAll Hair Colors
Material Type FreeGluten Free, Paraben Free, Silicone Free, Sulfate Free
Included components
Unit Count0.31 pounds
Other details
Hair TypeAll, Color Treated, Normal, Oily
Item FormAerosol
Scent NameCitrus, Jasmine
Number Of Items1
Product BenefitsHelps absorb oil for fresher-looking hair without visible residue, grit, or clumping.
Recommended Uses For ProductOil Removal
Special FeaturesScented, Travel Size
Item HighlightRemoves Oil, Provides Shampoo-Grade Cleansing Results. No Grit, Clumping, Or Powdery Residue. For All Hair Types

Frequently asked questions

Does Color Wow Insta-WOW help an oily scalp?

The listing says it helps normalize excess sebum production and rebalance the scalp's microbiome.

Is Color Wow Insta-WOW safe on color treated hair?

Yes. The spec table lists color treated hair and all hair colors.

Is Color Wow Insta-WOW a travel size?

The spec table lists it as travel size, with a volume of 5 fluid ounces.