Kitsch Rice Water Strengthening Shampoo 12.3 oz
- 12.3 fl oz bottle, single item
- 88% bio-based formula, made in the USA
- Sulfate free, no SLS or SLES, parabens, phthalates or silicones
- Hydrolyzed rice protein (Rice Tein NPNF) as the active ingredient
- All hair types, aimed at thin, fine and damaged hair
- Color-safe and cruelty-free, recyclable PCR bottle
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A sulfate free protein shampoo for fine or damaged hair that wants more body. Hair that is already stiff or protein heavy may feel drier with daily use.
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ASIN: B0FWDDN77GCategory: Hair Shampoos
Overview
A person with thin, fine or damaged hair gets a sulfate free rice water shampoo built around hydrolyzed rice protein. The protein binds to weak spots along the cuticle and leaves a light film that smooths strands and adds body.
Protein is the whole story here: it targets limp, overly soft hair and helps restore some structure while cleansing gently. The formula skips sulfates, silicones and parabens, so it suits color treated hair. Anyone whose hair already feels brittle should balance it with a moisturizing conditioner.
Who it's for
Daily washers with flat, fine or color treated hair will get the most from the protein formula. People with dry, protein sensitive curls should look for a moisture first shampoo instead.
Pros and cons
- Sulfate, paraben and silicone free
- Hydrolyzed rice protein targets weak cuticle spots
- Color-safe for dyed hair
- Works for men and women
- Scent notes not listed
- Protein can stiffen already brittle hair
- Volume claims rely on regular use
- Conditioner sold separately
Performance notes
Results depend on how much protein the hair can absorb. Damaged, porous strands take up the hydrolyzed rice protein at weak cuticle spots, which smooths the surface and adds shine. Healthy, low porosity hair absorbs less, so the volume lift is smaller.
Specifications
| Brand | Kitsch |
|---|---|
| Capacity & performance | |
| Liquid Volume | 12.3 fluid ounces |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Free of parabens, phthalates, silicones, SLS and SLES |
| Suitable Hair Color | All Hair Colors |
| Included components | |
| Packaging | Fully recyclable, made with PCR material |
| Other details | |
| Hair Type | All |
| Active Ingredients | Rice Tein NPNF |
| Item Form | Liquid |
| Number Of Items | 1 |
| Other Special Features Of The Product | 88% bio-based, color-safe, cruelty-free |
| Recommended Uses For Product | For thin, fine and damaged hair |
Frequently asked questions
How do I use the Kitsch Rice Water Shampoo in my routine?
Use it as an everyday shampoo on wet hair. The listing says it is gentle enough for daily routines and works on all hair types, including color treated hair.
Does the Kitsch Rice Water Shampoo contain sulfates?
No. It is listed as sulfate free, with no SLS or SLES, and also free of parabens, phthalates and silicones.
Will this shampoo regrow hair?
The listing describes stronger looking, fuller looking hair through rice protein that smooths the cuticle. It does not claim to treat hair loss, so treat it as a strengthening and volumizing shampoo, not a growth treatment.
Is it safe on color treated hair?
Yes. The formula is listed as color-safe and suitable for all hair colors.
Can too much protein be a problem?
The brand notes it is meant to balance hair that has too much moisture and feels limp. If your hair already feels stiff or brittle, alternate it with a moisturizing shampoo.