Maybelline Lifter Plump and Glow Foundation
- 90% skincare formula with niacinamide and hyaluronic acid
- Sheer to full buildable coverage
- Glowy, radiant finish, long-wearing
- 24 shades, fair to deep
- Liquid foundation, single item
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A hydrating, glowy liquid foundation for dry or dull skin that wants coverage it can build. Oily skin chasing a matte finish should look at another formula.
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ASIN: B0FYH3HY62Category: Makeup Foundations
Overview
Morning makeup bags and quick bathroom mirror routines are where Maybelline Lifter Plump & Glow fits, a liquid foundation with niacinamide and hyaluronic acid. It goes on as a sheer tint and layers up toward full coverage.
Skincare ingredients carry the pitch: hyaluronic acid hydrates and plumps while niacinamide targets pores and uneven tone. The radiant finish suits dry or dull complexions. Shine prone skin may find the glow reads as oil by midday.
Who it's for
Dry complexions and anyone after a fresh, luminous look with skincare built in. People who want a flat matte finish or heavy oil control should skip it.
Pros and cons
- Hyaluronic acid for hydration
- Niacinamide targets pores and tone
- Coverage builds from sheer to full
- Wide shade range
- Bottle volume not listed
- Glow finish may look oily on oily skin
- SPF not mentioned
Performance notes
Coverage depends on layering: a thin coat reads as a skin tint, extra coats build toward full. Hyaluronic acid draws in water to plump the surface, which softens the look of fine lines. The radiant finish reflects light, which brightens dull skin but also shows on oily zones.
Specifications
| Brand | Maybelline |
|---|---|
| Capacity & performance | |
| Shade range | 24 shades, fair to deep |
| Construction & materials | |
| Finish Type | Glowy, radiant |
| Other details | |
| Coverage | Sheer to full, buildable |
| Item Form | Liquid |
| Skincare share | 90% skincare formula |
| Key Ingredients | Niacinamide, hyaluronic acid |
Frequently asked questions
Is Maybelline Lifter Plump & Glow a skincare serum or a foundation?
It is a foundation. The formula carries skincare ingredients like niacinamide and hyaluronic acid, but it is a tinted base meant to cover and even skin tone, not a replacement for your serum.
How much coverage does Lifter Plump & Glow give?
Coverage is buildable, from a sheer skin tint to a fuller finish when layered.
What finish does it leave?
A glowy, hydrating, radiant finish rather than matte.
How many shades are there?
The listing says it comes in 24 shades from fair to deep.