Wella Ultimate Color Shampoo
- Sulfate free, gentle cleansing
- Color vibrancy for up to 10 weeks with the regimen
- Scalp-soothing formula
- Glycine and metal purifier, plus B5
- Free of animal-derived ingredients
- 8.4 fl oz
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A gentle, color-protecting shampoo for dyed hair that also soothes the scalp. It cleanses and protects color but does not deposit pigment.
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ASIN: B0GM29QKDPCategory: Hair Shampoos
Overview
Bathroom showers after a salon color appointment are where this shampoo fits, cleansing gently so dye washes out more slowly. A metal purifier helps detox hair from color-distorting metals.
Sulfate-free cleansing plus a metal purifier helps colored hair stay vibrant between salon visits. Full results depend on using the whole Ultimate Color regimen.
Who it's for
People with fresh salon color who want it to last get gentle cleansing and scalp comfort. Those who need to tone brassiness should use a pigmented shampoo.
Pros and cons
- Sulfate-free gentle cleansing
- Soothes the scalp
- Helps remove color-distorting metals
- B5 for moisture
- Full results need the whole regimen
- Does not deposit color
- Fragrance may not suit all
Performance notes
Color fades partly from harsh cleansing and metals in water, which the sulfate-free base and metal purifier address. A moisture-locking ingredient helps hair feel soft after washing.
Specifications
| Brand | Wella |
|---|---|
| Capacity & performance | |
| Liquid Volume | 8.4 fl oz |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Sulfate free, free of animal-derived ingredients |
| Suitable Hair Color | All hair colors |
| Included components | |
| Unit Count | 8.4 Fluid Ounces |
| Other details | |
| Hair Type | Color treated |
| Item Form | Liquid |
| Scent Name | Fruity floriental with orange zest, apple and leafy green |
| Special Ingredients | Glycine, metal purifier, B5 |
| Item Highlight | Scalp-Soothing Formula / Sulfate Free / For All Color-Treated Hair |
| Recommended Uses For Product | Color vibrancy & revitalized hair |
Frequently asked questions
Does Wella Ultimate Color Shampoo add color or tone brassiness?
No. It is a gentle, color-protecting shampoo; it does not deposit pigment.
Is Wella Ultimate Color Shampoo sulfate free?
Yes.
How long does Wella Ultimate Color keep hair vibrant?
Wella says color vibrancy lasts up to 10 weeks with regular use of the Ultimate Color regimen from salon to home.
How big is the Wella Ultimate Color Shampoo?
8.4 fl oz.