US

Action Figures: the numbers

Everything below is computed from the 367 curated action figures we track - no estimates, no third-party data.

367Curated models
43Brands

Brand share of the curated catalog

Marvel
73 · 20%
Transformers
52 · 14%
Mattel
49 · 13%
Funko
20 · 5%
Star Wars
20 · 5%
Power Rangers
15 · 4%
G.I. Joe
13 · 4%
POP Mart
13 · 4%

Where these numbers come from

Counts and brand totals are pulled from the curated action figures catalog on every build - the same data behind the Action Figures category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 5 days ago.