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Home Fragrance Diffusers: the numbers

Everything below is computed from the 20 curated home fragrance diffusers we track - no estimates, no third-party data.

20Curated models

8Brands

Brand share of the curated catalog

Pura

6 · 30%

Homedics

5 · 25%

AromaTech

3 · 15%

Air Wick

2 · 10%

Yankee Candle

1 · 5%

Aromely

1 · 5%

Vitruvi

1 · 5%

ScentAir

1 · 5%

Where these numbers come from

Counts and brand totals are pulled from the curated home fragrance diffusers catalog on every build - the same data behind the Home Fragrance Diffusers category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.