US

Toilet Paper: the numbers

Everything below is computed from the 145 curated toilet paper we track - no estimates, no third-party data.

145Curated models
14Brands

Brand share of the curated catalog

Cottonelle
37 · 26%
Charmin
37 · 26%
Scott
34 · 23%
Quilted Northern
19 · 13%
Marcal
6 · 4%
& Gamble
2 · 1%
Angel Soft
2 · 1%
Georgia-Pacific
2 · 1%

Where these numbers come from

Counts and brand totals are pulled from the curated toilet paper catalog on every build - the same data behind the Toilet Paper category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.