US

Makeup Sets: the numbers

Everything below is computed from the 47 curated makeup sets we track - no estimates, no third-party data.

47Curated models
24Brands

Brand share of the curated catalog

wet n wild
6 · 13%
LAURA GELLER NEW YORK
3 · 6%
ColourPop
3 · 6%
Maybelline
3 · 6%
Elizabeth Mott
3 · 6%
Laura Geller NEW York
3 · 6%
Essence Cosmetics
3 · 6%
Laura Geller
3 · 6%

Where these numbers come from

Counts and brand totals are pulled from the curated makeup sets catalog on every build - the same data behind the Makeup Sets category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.