US

Mascara: the numbers

Everything below is computed from the 214 curated mascara we track - no estimates, no third-party data.

214Curated models
76Brands

Brand share of the curated catalog

Maybelline
39 · 18%
Essence Cosmetics
20 · 9%
Covergirl
19 · 9%
Benefit
14 · 7%
L'Oreal Paris
13 · 6%
MAC
6 · 3%
tarte
5 · 2%
Revlon
5 · 2%

Where these numbers come from

Counts and brand totals are pulled from the curated mascara catalog on every build - the same data behind the Mascara category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.