US
As I Am

As I Am Curl Clarity Shampoo 8 oz

  • 62% easier combing claimed
  • 78% easier detangling claimed
  • Coconut, amla and tangerine
  • Sulfate, paraben and phthalate free
  • Vegan and cruelty free

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A sulfate free shampoo for curly hair that clears oil and dirt without stripping moisture, and eases detangling. The listing gives no size or directions in its bullets.

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ASIN: B0065QZPI0Category: Hair Shampoos

Overview

Curly and coily hair owners get a gentle shampoo that lifts sebum and dirt while holding onto natural moisture. As I Am blends coconut, amla and tangerine into a vegan, sulfate free formula.

Cleansing that leaves curls easier to comb is the payoff, since dry, tangled hair after washing is a common curl problem. Size and directions are missing, so plan on reading the bottle.

Who it's for

Wash days on natural curls suit a cleanser that does not strip. Those who use heavy gels and oils may find it too gentle to clear them fully.

Pros and cons

Pros
  • Eases combing and detangling
  • Does not strip moisture
  • Sulfate and paraben free
  • Vegan and cruelty free
Cons
  • Size not in bullets or specs
  • No directions listed
  • Gentle cleanse may miss heavy build-up
  • Scent not described

Performance notes

Sulfate free surfactants lift dirt without dissolving the natural oils that coat curls, so hair stays softer after rinsing. Slip from the conditioning ingredients helps fingers and combs move through knots. Concentrating it on the scalp and letting the rinse clean the lengths limits dryness.

Specifications

BrandAs I Am
Deep Cleansing Without StrippingGently removes sebum, dirt, and impurities without robbing your hair or scalp of their natural moisture, ensuring your curls thrive.
Detangling MagicSay goodbye to tangles! This shampoo eases combing by 62% and makes detangling curls 78% easier, making it the ultimate choice for curly hair enthusiasts.
Hydration RetentionWhile many shampoos leave hair parched, the As I Am Curl Clarity Shampoo ensures your hair retains moisture, preventing dryness and unmanageability.
Natural Ingredient FusionEnriched with the nourishing properties of Coconut, Amla, and Tangerine, this shampoo is a blend of nature's finest for your curly locks.
Pure & EthicalProudly Vegan & Cruelty-Free, and devoid of sulfates, parabens, and phthalates, ensuring your hair gets the cleanest and most ethical care.

Frequently asked questions

How do I use As I Am Curl Clarity Shampoo?

The listing gives no step by step directions. It is a gentle shampoo for removing sebum, dirt and impurities from curly hair.

Is Curl Clarity Shampoo sulfate free?

Yes. It is free of sulfates, parabens and phthalates, and is vegan and cruelty free.

Does it help with tangles?

The brand claims it eases combing by 62% and makes detangling curls 78% easier.

Will Curl Clarity dry out my curls?

It is designed to clean without stripping natural moisture.