US
As I Am

As I Am Long and Luxe Strengthening Shampoo 12 oz

  • 12 fluid ounces
  • Pomegranate and passion fruit scent
  • Free of sulfates, parabens and formaldehyde
  • Hypoallergenic
  • Strengthening and tangle reduction

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle, sulfate-free shampoo that strengthens and moisturizes while cutting tangles for anyone growing hair long. Full directions are not in the listing.

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ASIN: B07KBC6665Category: Hair Shampoos

Overview

A person growing out long hair gets a gentle, moisturizing shampoo that strengthens strands and cuts tangles. As I Am leaves out sulfates and parabens and scents it with pomegranate and passion fruit.

Gentle cleansing with less tangling protects length that is easy to lose to combing damage. Without sulfates, it may not cut through heavy product buildup in one wash.

Who it's for

Regular washing of damaged or growing hair that tangles easily. Heavy styling product users will want a separate clarifier.

Pros and cons

Pros
  • Sulfate and paraben free
Cons
  • May not clear heavy buildup
  • Application steps not listed

Performance notes

Mild cleansers lift dirt without stripping natural oils, which leaves hair softer and less prone to knots. Less tangling means less breakage at the comb, which is what protects length over time.

Specifications

BrandAs I Am
Dimensions & fit
Item Weight0.75 pounds
Item Dimensions2.2 × 2.2 × 7.4 inches
Package Size Name12 Oz
Capacity & performance
Liquid Volume12 fl oz
Age Range DescriptionAdult
Construction & materials
Material Type FreeFree Of Aluminum, Formaldehyde, Plastic, Parabens, And Sulfates
Suitable Hair ColorAll Hair Colors
Included components
Unit Count12 fl oz
Other details
Hair TypeDamaged
Active Ingredientspomegranate
Item FormFoam
Scent NamePomegranate & Passion Fruit
Number Of Items1
Product BenefitsStrengthening, Moisturizing, Tangle Reduction, Gentle Cleansing, Promotes Hair Growth
Other Special Features Of The ProductMoisturizing, Natural Ingredients, Hypoallergenic
Recommended Uses For ProductHair Growth, Strengthening

Frequently asked questions

How do I use As I Am Long and Luxe Shampoo?

The listing gives no steps. Work it through wet hair and scalp, then rinse; it is described as a gentle cleanser.

Is As I Am Long and Luxe Shampoo sulfate free?

Yes. It is free of sulfates, parabens, formaldehyde and aluminum.

What does As I Am Long and Luxe Shampoo smell like?

Pomegranate and passion fruit.

Does As I Am Long and Luxe Shampoo help with tangles?

Yes. It is described as reducing tangles and combing damage.