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As I Am

As I Am Leave-In Conditioner 8 oz

  • 8 fl oz bottle
  • Leave-in for curly hair
  • Coconut, saw palmetto, amla, green tea
  • 80% less detangling hassle claimed
  • 9% stronger hair after one use claimed
  • Vegan and cruelty free

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A curl-focused leave-in that softens, detangles and preps natural hair for custards, gels and creams. Growth claims are cosmetic, so treat it as a styling base rather than a treatment.

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ASIN: B0065R18TYModel: 2011Category: Hair Conditioners

Overview

Not a rinse-out conditioner, this As I Am cream is smoothed on after washing and left in as the first step of a natural style. Coconut, saw palmetto, amla and green tea soften curls and cut detangling time.

A reliable base under gels or custards matters for wash and go styles, and this leave-in fills that role. The hair growth claims are not backed with detail, so judge it on softness and slip.

Who it's for

Curly and coily hair styled with layered products suits it, as it preps the hair first. Straight hair owners will find the cream too heavy.

Pros and cons

Pros
  • Strong detangling claims
  • Base for gels and custards
  • Vegan and cruelty free
  • Softens and adds shine
Cons
  • Growth claims are cosmetic
  • Too rich for fine straight hair
  • Liquid volume field in specs is wrong
  • Full ingredient list not given

Performance notes

A leave-in coats the cuticle with conditioning agents that remain on the hair, adding slip so strands untangle under fingers. That layer also helps stylers spread evenly and hold curl clumps. Applying to damp, sectioned hair gives the most even coverage.

Specifications

BrandAs I Am
Model2011
Dimensions & fit
Size8 fl oz
Item Weight0.5 pounds
Item Dimensions1.8 × 1.8 × 7 inches
Capacity & performance
Liquid Volume0.3 fl oz
Age Range DescriptionAdult
Construction & materials
Material FeaturesNatural, Organic
Material Type FreeCruelty Free
Included components
Unit Count8 fl oz
Package Type NameBottle
Other details
Hair TypeCurly
Hair Conditioner TypeLeave-In Hair Conditioner
Item FormCream
Scent NameClean Scent
Number Of Items1
Product BenefitsOrganic
Recommended Uses For ProductConditioner
Additional FeaturesLeave In, Moisturizing, Strengthens
Special IngredientsCoconut,Green Tea

Frequently asked questions

What comes in the As I Am Leave-In Conditioner listing?

One bottle with 8 fl oz of leave-in conditioner.

Do I rinse out As I Am Leave-In Conditioner?

No. Smooth it on after cleansing and conditioning and leave it in as a base for styling.

Can I layer gel over the As I Am leave-in?

Yes. The brand says it provides a base for custard, gel or setting cream.

How much does it help with tangles?

The brand claims it reduces the hassle of detangling by 80%.