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As I Am

As I Am Hydration Elation Intensive Conditioner

  • 60% easier combing, per the brand
  • 75% easier detangling, per the brand
  • 8 oz jar, hair conditioning mask
  • Shea butter, coconut, green tea, vitamin E
  • Vegan and cruelty free

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A rich conditioning mask for curls and waves that tangle and feel dry. Directions and leave time are not in the listing, so first timers will need to experiment with how long to leave it on.

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ASIN: B007IV5W5CCategory: Hair Conditioners

Overview

Curly and wavy hair owners get a deep conditioning mask from As I Am that softens and detangles. Emollients such as shea butter and vegetable glycerin coat the strand to smooth the cuticle and make combing easier.

Slip for detangling is the selling point, with the brand quoting clear gains in combing and detangling ease. The listing gives no directions or rinse time, and it reads as a rich mask that may weigh down fine waves.

Who it's for

Wash days with tangled, thirsty coils and waves are the use case. People with fine hair or oily scalps may find a mask this rich too heavy.

Pros and cons

Pros
  • Strong detangling slip
  • Shea butter and glycerin moisture
  • Vegan and cruelty free
  • Jar makes scooping easy
Cons
  • No usage directions in listing
  • Rich formula may weigh down fine hair
  • Scent not listed

Performance notes

Detangling works by coating the strand with emollients that reduce friction between hairs, so results improve with even coverage from roots to ends. How much moisture stays depends on leave time and rinse, which the listing leaves to the user.

Specifications

BrandAs I Am
Dimensions & fit
Item weight8 ounces
Item dimensions2.8 x 2.8 x 3 inches
Capacity & performance
Age Range DescriptionAdult
Liquid Volume227
Construction & materials
Material Type FreeCruelty Free
Material FeaturesOrganic
Included components
Unit Count8 Ounce
Package Type NameJar
Other details
Hair TypeAll
Hair Conditioner TypeHair Conditioning Mask
Item FormLotion
Additional FeaturesDetangling, moisturizing, strengthens
Special IngredientsCoconut, vitamin E, shea butter, green tea
Active IngredientsVitamin E
Product BenefitsHydrating
Recommended Uses For ProductCondition Your Curls & Waves with Moisturizing Emollients

Frequently asked questions

How do I use As I Am Hydration Elation?

The listing does not give directions or a leave time. It is sold as an intensive conditioning mask for curls and waves; the brand recommends checking its website for full directions.

Does As I Am Hydration Elation help with detangling?

The brand claims detangling made easier by 75% and ease of combing increased by 60%.

Is As I Am Hydration Elation vegan?

Yes, it is listed as vegan and cruelty free.

Is Hydration Elation a leave-in?

No. It is listed as a hair conditioning mask, an intensive conditioner rather than a leave-in.