Virbac C.E.T.® Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath
- Dental Care
- 2.5 ounces
- 1
- Tarter Control
- Better rated than 69%
A well-established, no-foam enzymatic toothpaste worth using as part of a regular brushing routine for breath and plaque control.
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How it ranks among the 105 dental care we track
4.6★ across 0 Amazon ratings, Bayesian-smoothed toward the category average.
0 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
30,000+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 105 dental care we track - how the scorecard works · full dental care data report. Confidence: limited - limited rating history.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
Virbac's C.E.T. toothpaste is an enzymatic dental paste in poultry flavor, sold in a 2.5-oz tube. It ranks as the top seller in Amazon's dog toothpaste category and uses an enzyme pair rather than foaming agents to work on plaque.
The active ingredients are glucose oxidase and lactoperoxidase, an enzyme system built to work without the foam typical of human toothpaste, since dogs can't rinse and spit. It's meant for daily brushing rather than an occasional treatment.
- 2.5-oz tube, poultry flavor
- Enzymatic formula: glucose oxidase and lactoperoxidase
- No-foam, dog-safe to swallow
- For daily plaque and tartar control
Who it's for
Owners doing routine at-home dental care for adult dogs who tolerate brushing. Not a substitute for a professional dental cleaning if there's already visible tartar buildup or gum disease.
Strengths and trade-offs
Drawn from this product's published specifications.
- No-foam formula safe for dogs to swallow
- Poultry flavor for easier acceptance
- Ranked as a top seller in its category
- Requires daily brushing to see benefit, not a one-time fix
- Small 2.5-oz tube for regular use
Performance notes
The enzyme system is designed to work through mechanical brushing contact rather than chemical whitening, so results depend on consistent daily use rather than a single application. The paste is fluoride-free and uses no foaming agents, which matters because dogs swallow rather than spit out toothpaste.
Specifications
| Brand | Virbac |
|---|---|
| Model | 127717 |
| Dimensions & fit | |
| Item Weight | 2.5 ounces |
| Item Dimensions | 2 × 1.5 × 6.5 inches |
| Capacity & performance | |
| Age Range Description | Adult |
| Construction & materials | |
| Material Features | Tarter Control |
| Material Type Free | No Foam Formula |
| Included components | |
| Unit Count | 2.5 ounces |
| Package Quantity | 1 |
| Packaging Feature | Wrap |
| Package Type Name | Tube |
| Other details | |
| Number Of Items | 1 |
| Model Number | 127717 |
| Active Ingredients | Glucose Oxidase, Lactoperoxidas |
| Flavor | Poultry |
| Item Form | Paste |
| Asin | B00RZDXA7K |
| Item Nype Name | Virbac CET Toothpaste Poultry |
| Product Benefits | Eliminates Bad Breath, Plaque Removal, Tartar Control |
| Best Sellers Rank | #52 in Pet Supplies (See Top 100 in Pet Supplies) #1 in Dog Toothpaste |
| Target Audience | Adults, Animal Owners, Pet Owners |
| Manufacturer | Virbac |
| Recommended Uses For Product | Fresh Breath, Plaque, Tartar Control |
| Manufacturer Part Number | CET101 |
| Allergen Information | Abalone Free |
| Upc | 814514020634 |
Other Virbac dental care
How it compares
This product against the closest alternatives we track in dental care.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Virbac C.E.T.® Enzymatic Toothpaste| Tartar & Plaque Control for Fresh BreathThis product | 4.6 / 5 | 0 | 2.7 / 5 |
| Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Teenie SizeGreenies | 4.8 / 5 | 70,772 | 4.7 / 5 |
| Jasper Dog ToothbrushJasper | 4.5 / 5 | 14,402 | 4.5 / 5 |
| Pet Toothbrush for DogsPET | 4.6 / 5 | 6,076 | 4.5 / 5 |
| Arm & Hammer Complete Care Enzymatic Dog Toothpaste with Baking Soda and CalciumARM | 4.4 / 5 | 7,670 | 4.5 / 5 |
Similar dental care from other brands
Questions about the Virbac 127717
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
What flavor is Virbac C.E.T. toothpaste?
This listing is the poultry-flavored version.
Does it foam like human toothpaste?
No, it's a no-foam formula since dogs swallow rather than rinse and spit.
How often should it be used?
It's designed for daily brushing as part of ongoing dental care.