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Natural Dog Company

Natural Dog Company Itchy Dog Shampoo 12 oz

  • Liquid Volume: 12 fl oz
  • Product Benefits: Deodorizing
  • Item Form: Liquid
  • Target Species: Dog

Last refreshed Aug 4, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A sulfate-free, aloe and jojoba based shampoo aimed squarely at itchy skin relief, in a 12 oz bottle scented with lavender and eucalyptus.

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ASIN: B00W1QTOJYCategory: Dog Shampoos

Overview

This 12 oz shampoo from Natural Dog Company is built for dogs with itchy skin, using aloe vera, jojoba oil and sea kelp extract as the moisturizing base and lavender plus eucalyptus oil for scent. It is formulated without sulfates, parabens, phthalates or phosphates.

The cleansing side of the formula runs on plant-derived surfactants like cocamidopropyl betaine and decyl glucoside rather than harsher sulfates, which is the usual approach for a shampoo pitched at sensitive or itchy skin. Sodium bicarbonate and citric acid are listed as pH balancing ingredients, and the lavender-eucalyptus scent comes from essential oils rather than added fragrance.

  • Free of sulfates, parabens, phosphates and phthalates
  • Aloe vera, jojoba oil and sea kelp extract included
  • Scented with lavender and eucalyptus essential oil
  • 12 fluid ounce bottle

Who it's for

Owners of dogs with dry or itchy skin who want a wash free of sulfates and parabens and don't mind paying more per ounce for a smaller bottle. Not the pick for anyone treating a diagnosed skin infection that needs a medicated shampoo.

Pros and cons

Pros
  • Sulfate, paraben, phosphate and phthalate free formula
  • Aloe vera and jojoba oil in the ingredient list
  • Lavender and eucalyptus scent from essential oils
Cons
  • 12 oz bottle is small for large or multi-dog households
  • No medicated active ingredient for severe skin conditions

Performance notes

The formula skips sulfate detergents in favor of gentler plant-based cleansers, then adds aloe vera, jojoba oil and sea kelp extract to help the wash clean without stripping the skin's natural oils. Because there is no listed medicated active ingredient, it works as a soothing everyday shampoo rather than a treatment for infections or parasites.

Specifications

BrandNatural Dog Company
Capacity & performance
Liquid Volume12 fl ozlower than 75% of 104 dog shampoos
Construction & materials
Material Type FreeArtificial Color Free, Paraben Free, Phosphate Free, Phthalate Free, Sulfate Free
Included components
Unit Count12 fl oz
Included Components1 Bottle
Other details
Product BenefitsDeodorizing
Item FormLiquid
Target SpeciesDog
Pet TypeDog
Scent NameItchy
Allergen InformationHypoallergenic
AsinB00W1QTOJY
ManufacturerNatural Dog Company
Best Sellers Rank#10,867 In Pet Supplies (See Top 100 In Pet Supplies) #119 In Dog Shampoos
Recommended Uses For ProductItchy
Manufacturer Part NumberGR-SHID-12
Special IngredientsAqua (Deionized Water), Aloe Barbadensis Leaf (Aloe Vera Gel) Juice, Cocamidopropyl Betaine, Decyl Glucoside, PEG-150 Distearate, Glycerin, Simmondsia Chinensis (Jojoba) Oil, Laminaria Digitata (Sea Kelp) Extract, Lavandula Angustifolia (Lavender) Oil, Eucalyptus Globulus Oil, Sodium Bicarbonate*, Citric Acid, Phenoxyethanol, Ethylhexylglycerin
Model NumberItchy Dog Shampoo 12 Oz
Upc741099000723
Item Type NameItchy Dog Shampoo
Customer Reviews{'ratings_count': '3,320', 'stars': '4.4'}

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Frequently asked questions

Is this shampoo sulfate free?

Yes, the formula is listed as sulfate, paraben, phosphate and phthalate free.

What ingredients target itchy skin?

Aloe vera, jojoba oil, sea kelp extract, lavender oil and eucalyptus oil are all listed in the formula.

How much shampoo is in one bottle?

Each bottle holds 12 fluid ounces.