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John Frieda

John Frieda Violet Crush Purple Shampoo

  • 8.3 fl oz bottle
  • Crushed violet pigments cancel yellow
  • Visible toning in one use per the brand
  • Color-treated, highlighted blonde hair
  • Citrus floral scent
  • Ammonia free

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A purple shampoo that cools brassy yellow tones in blonde hair quickly. Purple pigment can stain very porous ends if left too long, so timing matters.

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ASIN: B0823HC74SCategory: Hair Shampoos

Overview

Blondes fighting brassy, yellow tones get a purple shampoo that deposits crushed violet pigments while it cleanses. John Frieda Violet Crush aims to make highlighted or bleached hair look cooler and brighter after a single wash.

Fast brass control from a regular drugstore wash is the reason to use it. Strong pigment can overshoot on light, porous hair, so start with short contact times.

Who it's for

Color-treated blondes between salon toners are the target. Brunettes without highlights will see little effect from violet pigment.

Pros and cons

Pros
  • Fast toning effect
  • Cleanses and tones together
  • Pairs with matching conditioner
Cons
  • Directions not listed
  • Can over-tone porous hair
  • Scent not optional

Performance notes

Violet lies opposite yellow on the color wheel, so violet pigment left on the hair cancels brassy tones. Contact time and hair porosity decide how cool the result turns.

Specifications

BrandJohn Frieda
Dimensions & fit
Item dimensions1.87 x 3 x 8.22 inches
Item weight9.6 ounces
Package Size Name8.3 Fl Oz
Capacity & performance
Liquid Volume8.3 fluid ounces
Age Range DescriptionAdult
Construction & materials
Material Type FreeAmmonia Free
Suitable Hair ColorBlonde, highlighted
Other details
Hair TypeColor Treated
Scent NameCitrus, Floral
Product BenefitsBrightening, neutralizes brassy yellow tones
Special IngredientsCrushed violet pigments
Active Ingredientslactic_acid
Item FormLiquid
Other Special Features Of The ProductScented
Recommended Uses For ProductDryness, Dullness, Split Hair

Frequently asked questions

How do I use John Frieda Violet Crush shampoo?

The listing does not give directions. Use it as a regular shampoo on blonde hair and pair it with the Violet Crush Purple Conditioner.

How fast does John Frieda Violet Crush work?

The brand says hair can look cooler and brighter in as little as one use.

Does John Frieda Violet Crush contain ammonia?

No. It is listed as ammonia free.