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John Frieda

John Frieda ULTRAfiller+ Thickening Shampoo

  • 8.3 fl oz bottle
  • Biotin and hyaluronic acid formula
  • Silicone-free, vegan and cruelty free
  • For fine, thinning hair
  • Daily use cleansing

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A lightweight, silicone-free volumizing shampoo for fine hair that removes buildup without weighing strands down. Its thickening is cosmetic, building the look of density over regular use.

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ASIN: B0G5TQBTYCCategory: Hair Shampoos

Overview

John Frieda builds this ULTRAfiller+ shampoo for fine, thinning hair, cleansing away buildup with a lightweight, silicone-free formula so strands look fuller. Biotin and hyaluronic acid are part of the blend.

Fine hair that goes flat gets a cleanse that removes residue without adding weight, which lets volume show. Results are described as the appearance of thicker hair that builds with continued use.

Who it's for

Suited to fine and thinning hair that gets weighed down by heavier products. Thick or very dry hair may want a richer cleanser.

Pros and cons

Pros
  • Removes buildup without weighing hair down
  • Silicone-free and vegan
  • Biotin and hyaluronic acid
  • Gentle enough for daily use
Cons
  • Thickening is cosmetic
  • Scent not clearly described
  • Full routine needs extra products

Performance notes

Volume comes from what the formula leaves out: removing buildup and skipping silicones lets fine strands lift at the root. The biotin and hyaluronic acid blend supports the look of density over continued use.

Specifications

BrandJohn Frieda
Capacity & performance
Liquid Volume8.3 fl oz
Age Range DescriptionAdult
Construction & materials
Material Type FreeSilicone free, vegan, cruelty free
Suitable Hair ColorAll Hair Colors
Included components
Unit Count8.3 Fluid Ounces
Other details
Hair TypeFine, thinning
Active IngredientsBiotin, hyaluronic acid
Item FormCream
Product BenefitsBreakage control, cleansing, strengthening, thickening, volumizing
Recommended Uses For ProductDaily use
Collection NameULTRAfiller+
Scent NamePear, Woodsy, Amber, Raspberry, Rose, Sandalwood

Frequently asked questions

How often should I use John Frieda ULTRAfiller+ shampoo?

It is made for daily use. Apply to wet hair, lather and rinse thoroughly.

Does the John Frieda ULTRAfiller+ shampoo contain silicones?

No. It is silicone-free, vegan and cruelty free.

What should I pair ULTRAfiller+ shampoo with?

John Frieda ULTRAfiller+ conditioner and treatments to complete the thickening routine.