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Ouai

Ouai Fine Hair Thickening Shampoo

  • 10 fl oz thickening shampoo
  • Biotin, hydrolyzed keratin, chia seed oil
  • Free of sulfates, parabens, phthalates, gluten
  • Color- and keratin-treatment safe
  • Mercer Street scent: Italian lemon, iris, white musk

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle volumizing shampoo for fine hair that strengthens without stripping, with a signature scent, though volume grows most with the matching conditioner and spray.

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ASIN: B084BW599KCategory: Hair Shampoos

Overview

OUAI made this shampoo for fine hair, cleaning gently while biotin reduces breakage, keratin adds shine and chia seed oil builds volume. It is safe on color and keratin treated hair and smells of lemon, iris and white musk.

Bounce and strength without heaviness suits fine hair that falls flat. The brand pairs it with its conditioner and thickening spray, so the shampoo alone gives part of the result.

Who it's for

Fine or thinning hair that tangles and snaps will feel stronger and fuller. Coarse, dry hair may want a richer, moisturizing shampoo.

Pros and cons

Pros
  • Volume without stripping
  • Biotin for less breakage
  • Color and keratin safe
Cons
  • Full result needs the matching routine
  • Scent is noticeable
  • Light moisture for dry hair

Performance notes

A gentle cleanse removes oil without stripping, so roots lift more easily. Chia seed oil and keratin coat each strand lightly, adding thickness and shine without weight.

Specifications

BrandOuai
Dimensions & fit
Item Weight0.79 pounds
Item Dimensions2.5 × 2.5 × 5.5 inches
Capacity & performance
Liquid Volume10 fl oz
Age Range DescriptionAdult
Construction & materials
Material Type FreeGluten Free, Paraben Free, Phthalate Free, SLS Free, Sodium Laureth Sulfate Free
Suitable Hair ColorAll Hair Colors
Included components
Unit Count10 fl oz
Other details
Hair TypeFine
Active IngredientsBiotin, Chia Seed Oil, Hydrolyzed Keratin
Item FormLiquid
Scent NameMercer Street
Number Of Items1
Product BenefitsVolumizing
Other Special Features Of The ProductNot Tested On Animals
Recommended Uses For ProductSplit Hair
Item HighlightVolumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color Safe, Sulfate Free

Frequently asked questions

How do I use OUAI Fine Hair Shampoo?

Apply to roots and work through to ends, then follow with OUAI Fine Conditioner.

Is OUAI Fine Hair Shampoo safe for colored hair?

Yes, it is safe for color-treated, keratin-treated and chemically processed hair.

Is OUAI Fine Hair Shampoo sulfate free?

Yes, it is free of sulfates, parabens, phthalates and gluten.

What does OUAI Mercer Street smell like?

Italian lemon, iris and white musk.