Joico Color Balance Purple Shampoo
- Violet pigments neutralize yellow and warm tones
- 10 fl oz bottle
- Sulfate and paraben free
- Green tea extract and UV absorbers against fading
- Rosehip oil, arginine, keratin via liposome release
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A purple toning shampoo for blonde or gray hair turning brassy, with repair ingredients added. Leave-on time is not listed, so toning strength needs testing on your shade.
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ASIN: B08L8D93QBCategory: Hair Shampoos
Overview
Blondes and gray-haired people fighting yellow tones get a purple shampoo that cleanses and tones in one wash. Violet pigments attach to the hair to cancel warmth, while a liposome system releases rosehip oil, arginine and keratin.
Buy it to cool brassy blonde or gray hair between salon visits while adding UV and repair ingredients. Contact time is not given, and purple pigment uptake varies with porosity, so results differ from one head of hair to the next.
Who it's for
Built for colored blonde, silver or gray hair that goes brassy from sun and styling. Those who prefer warm golden tones should use a regular color-safe shampoo instead.
Pros and cons
- Violet pigments cancel yellow tones
- Sulfate free and paraben free
- UV absorbers slow color fade
- Keratin helps repair damaged strands
- Leave-on time not listed
- Toning matters mostly on light hair
- Scented formula with floral and musk notes
Performance notes
Toning comes from violet pigment depositing on the hair, so contact time and porosity decide how much yellow is canceled. Bleached, porous hair takes pigment faster than untreated gray, and the liposome system releases conditioning ingredients continuously through the wash.
Specifications
| Brand | Joico |
|---|---|
| Dimensions & fit | |
| Item Weight | 0.62 pounds |
| Item Dimensions | 2 × 2 × 8.1 inches |
| Capacity & performance | |
| Liquid Volume | 10 fl oz |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Paraben Free, Sulfate Free |
| Suitable Hair Color | All Hair Colors |
| Included components | |
| Unit Count | 10.1 fl oz |
| Other details | |
| Hair Type | Color Treated |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Item Form | Liquid |
| Scent Name | Citrus, Fruity, Floral, Woody Musk |
| Number Of Items | 1 |
| Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants |
| Other Special Features Of The Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rose |
| Recommended Uses For Product | Professional Salon & Spa |
| Item Type Name | Color Balance Purple Shampoo 10.0oz |
| Collection Name | Color Balance |
Frequently asked questions
Does Joico Color Balance Purple Shampoo work on gray hair?
Suitable hair color is listed as all hair colors, and the formula targets unwanted yellow and warm tones, which show most on blonde, silver and gray hair.
What does Joico Purple Shampoo smell like?
The scent is listed as citrus, fruity, floral and woody musk.
Is this the Joico Color Balance Purple conditioner?
No. This is the shampoo from the Color Balance Purple collection. It cleanses and tones, and no conditioner is included.