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Joico

Joico Color Balance Blue Shampoo

  • Blue pigments that neutralize orange and brassy tones
  • Green tea extract and UV absorbers against fading
  • Rosehip oil, arginine, keratin via liposome release
  • Static control and added shine

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A toning shampoo that cancels orange brass in lightened brown hair while cleansing. The listing gives no size or full ingredient list, so check the label before buying.

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ASIN: B08L8B421VCategory: Hair Shampoos

Overview

Not a purple shampoo for yellow blonde tones, Joico Color Balance Blue uses blue pigments to cancel orange brassiness. It cleanses while depositing those pigments, and a liposome system releases rosehip oil, arginine and keratin.

Lightened brown hair tends to turn orange, and blue is the tone that cancels it. Size, directions and the full ingredient list are missing, so expect some trial with contact time.

Who it's for

Lightened brown and bronde hair that drifts toward copper is the target. Pale blondes battling yellow need a purple formula instead.

Pros and cons

Pros
  • Blue pigments target orange brass
  • UV absorbers and green tea fight fading
  • Keratin helps replace lost proteins
  • Controls static and boosts shine
Cons
  • Size and directions not listed
  • Pigments do nothing for yellow tones

Performance notes

Blue pigment attaches to the hair and visually cancels orange, so the toning effect builds with contact time and how porous the lightened hair is. The liposome system releases conditioning ingredients gradually rather than all in one rinse.

Specifications

BrandJoico
Product BenefitsNeutralizes orange and brassy tones, boosts shine, controls static
Suitable Hair ColorLightened brown hair with orange or brassy tones
Delivery systemSmart Release liposome technology
Recommended Uses For ProductColor toning and fade protection
Special IngredientsBlue pigments, green tea extract, UV absorbers, rosehip oil, arginine, keratin

Frequently asked questions

Is Joico Color Balance Blue a purple shampoo?

No. It uses blue pigments, which target orange and brassy tones rather than yellow.

Does Joico Color Balance Blue protect against fading?

Yes. Green tea extract and UV absorbers are listed to help fight fading and tonal change.

Does Joico Color Balance Blue contain keratin?

Yes. Keratin, rosehip oil and arginine are released through the Smart Release liposome system.