Milkshake Icy Blond Shampoo
- 300 ml (10.1 fl oz) bottle
- Black pigments neutralize yellow and gold
- Platinum and very light blond hair
- Not for gray or white hair
- Milk proteins and amino acid complex
- Paraben and SLES/SLS free
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A strong toning shampoo for platinum and very light blond hair that wants an icy, ash finish. Its black pigment is not meant for gray or white hair, so silver-haired users should look elsewhere.
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ASIN: B09T3M16ZPCategory: Hair Shampoos
Overview
Not a purple shampoo, the milk_shake Icy Blond formula uses black pigments to cancel yellow and golden brassiness on light blond hair. Milk proteins soften and strengthen strands while the wash pushes tone toward ash.
Cooling down brassy platinum between toning appointments is what it does well. The same black pigment makes it unsuitable for gray or white hair, which the brand states plainly.
Who it's for
Bleached hair that turns yellow after a few washes is the main target. People who like a warm, golden blond should avoid any toning shampoo.
Pros and cons
- Neutralizes yellow and gold tones
- Enhances ash and silver shades
- Milk proteins soften strands
- Sulfate and paraben free
- Not suitable for gray or white hair
- Only for very light blond
- Grape scent may not suit all
Performance notes
Black pigment deposits on porous blond strands, which cancels warm yellow tones and deepens ash. The longer it is left on and the more porous the hair, the stronger the cooling effect.
Specifications
| Brand | milk_shake |
|---|---|
| Dimensions & fit | |
| Item dimensions | 1.97 x 1.97 x 8.66 inches |
| Item weight | 10.1 ounces |
| Capacity & performance | |
| Liquid Volume | 300 ml |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Paraben Free, SLES / SLS Free |
| Suitable Hair Color | Light Blonde |
| Included components | |
| Unit Count | 10.1 Fluid Ounces |
| Other details | |
| Hair Type | Blonde |
| Active Ingredients | Amino Acid Complex, Integrity 41, Milk Proteins |
| Item Form | Liquid |
| Scent Name | Grape |
| Product Benefits | Neutralizes yellow and brassy tones, enhances ash hues |
| Other Special Features Of The Product | Tones unwanted yellow or brassy tones on light blond hair |
Frequently asked questions
What comes in the milk_shake Icy Blond Shampoo listing?
One bottle of 300 ml, about 10.1 fl oz. The matching conditioner is sold separately.
Is milk_shake Icy Blond Shampoo a purple shampoo?
No. It uses black pigments to neutralize yellow and golden tones and enhance ash hues.
Can I use milk_shake Icy Blond Shampoo on gray hair?
No. The listing says it is not recommended for gray or white tones.
Is milk_shake Icy Blond Shampoo sulfate free?
Yes. It is listed as SLES and SLS free and paraben free.