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AG

AG Balance Apple Cider Vinegar Shampoo

  • 12 fl oz bottle
  • Apple cider vinegar clarifying formula
  • Argan oil, lavender, rosemary, sage
  • Sulfate and silicone free, vegan
  • All hair types, light floral scent

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle clarifying shampoo for anyone whose hair feels coated by styling products but who does not want it stripped dry. Very dry, coarse hair may still need a richer routine.

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ASIN: B0B8DZCM58Category: Hair Shampoos

Overview

Apple cider vinegar in this AG Care shampoo helps balance pH and lifts away gel, mousse and oil buildup, while argan oil adds shine. Lavender, rosemary and sage give it a light floral herbal scent.

Clarifying without sulfates lets you strip product buildup and still keep moisture in the hair. As a clarifier, it does less for very dry hair than a cream shampoo.

Who it's for

People who style daily with products and notice dullness from residue, across straight, wavy and curly hair. Those with very parched hair may prefer a creamier cleanser.

Pros and cons

Pros
  • Removes styling buildup gently
  • Sulfate and silicone free
  • Argan oil for shine
  • Works on all hair types
Cons
  • Clarifying focus, light on moisture
  • Floral scent may not suit everyone
  • Lather may feel lighter without sulfates

Performance notes

Buildup comes off because the acidic vinegar loosens residue and helps smooth the cuticle, which lets hair reflect light. Without sulfates, lather is milder, so a second wash may help after heavy product days.

Specifications

BrandAG
Dimensions & fit
Item Weight0.75 pounds
Item Dimensions2.3 × 2.4 × 7.8 inches
Capacity & performance
Liquid Volume12 fl oz
Age Range DescriptionAdult
Construction & materials
Material Type FreeSilicone Free, Sulfate Free
Suitable Hair ColorAll Hair Colors
Included components
Unit Count12 fl oz
Other details
Hair TypeAll
Active Ingredientslavender,rosemary
Item FormLiquid
Scent NameFloral
Number Of Items1
Product BenefitsHydrating
Other Special Features Of The ProductNot Tested On Animals, Vegan
Item Type NameLuxury Beauty

Frequently asked questions

How much shampoo is in the AG Care Balance bottle?

12 fluid ounces.

Can I use AG Balance shampoo on dry hair?

Yes. AG says it suits greasy, normal and dry hair types and removes buildup without dehydrating.

Is AG Balance shampoo sulfate free?

Yes. It is sulfate free and silicone free, vegan and cruelty free.

What does AG Balance shampoo smell like?

A light floral scent from lavender, rosemary and sage.