Paul Mitchell Platinum Plus Deep Violet Shampoo
- Deep violet toning formula
- Weekly use for intense toning
- Blonde, highlighted, gray or silver hair
- Corrects yellow and brassy tones
- Adds shine and manageability
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A strong violet shampoo for weekly brass correction on blonde, highlighted, gray or silver hair. Bottle size and directions are missing, so check the label on arrival.
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ASIN: B0C3KDD2ZNCategory: Hair Shampoos
Overview
Not an everyday cleansing shampoo, Paul Mitchell Platinum Plus is a deep violet toner you use weekly. Its pigment counters yellow and brassy tones, brightens highlights and adds shine.
Powerful toning for medium to dark blondes, whose brass is the hardest to cancel, is the reason to buy it. Strength cuts both ways, since overuse on light hair can leave a lilac tint.
Who it's for
Good for blonde, highlighted, gray or silver hair that yellows between salon visits. Those with very pale or porous hair should use it sparingly to avoid a violet cast.
Pros and cons
- Intense violet toning
- Corrects yellow and brassy tones
- Suits gray and silver hair
- Bottle size not listed
- Leave-on time not given
- Can over-tone light hair
Performance notes
Violet pigment lies opposite yellow on the color wheel, so it cancels brass in proportion to how long it stays on and how porous the hair is. Weekly use limits the build-up of violet.
Specifications
| Brand | Paul Mitchell |
|---|
Frequently asked questions
How often should I use Paul Mitchell Platinum Plus?
The listing describes it as powerful weekly toning.
Is Platinum Plus for light blondes?
It is aimed at medium to dark and highlighted blondes, plus gray or silver hair.