US
Aveda

Aveda Be Curly Advanced Shampoo

  • Sulfate-free and silicone-free
  • Removes build-up without stripping
  • Kokum seed butter for slip and detangling
  • Plant protein peptide, 94% naturally derived
  • Curly, coily and wavy hair
  • Vegan, Leaping Bunny approved

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle, sulfate-free curl shampoo that clears build-up and moisturizes curls, coils and waves. The size is not listed, and its frizz shield relies on the matching conditioner.

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ASIN: B0D22PR6FGCategory: Hair Shampoos

Overview

A shower routine for curls, coils and waves gets a gentle cleanse from Aveda Be Curly Advanced Shampoo, which removes build-up without stripping. Kokum seed butter adds slip, and a plant peptide supports strength.

Clean, moisturized curls without sulfates is the case for it. The frizz shield claim depends on pairing it with the Be Curly Advanced Conditioner, and the bottle size is missing.

Who it's for

Suited to curl wash days where build-up and dryness both matter. People with straight or very oily hair may want a stronger cleanser.

Pros and cons

Pros
  • Sulfate and silicone free
  • Clears build-up gently
  • Kokum butter for detangling
  • Plant peptide for strength
Cons
  • Size not listed
  • Frizz shield needs the conditioner
  • Scent not stated
  • Gentle wash for heavy oil

Performance notes

Mild, sulfate-free cleansers lift build-up while leaving the hair's natural oils, so curls stay moisturized. Kokum seed butter adds slip, which reduces snagging and breakage as you work through tangles.

Specifications

BrandAveda
Construction & materials
Material Type FreeSulfate free, silicone free
Other details
Hair TypeCurly, coily, wavy
Product BenefitsCleanses, removes build-up, moisturizes, fights frizz
Recommended Uses For ProductMassage into wet hair and scalp, rinse, follow with conditioner
Collection NameBe Curly Advanced
Special IngredientsKokum seed butter, plant protein peptide

Frequently asked questions

Is Aveda Be Curly Advanced Shampoo a clarifying shampoo?

It removes build-up without stripping hair, but it is a gentle, moisturizing, sulfate-free shampoo rather than a harsh clarifier.

How do I use Be Curly Advanced Shampoo?

Massage into wet hair and scalp, rinse, then follow with Be Curly Advanced Conditioner.

Does Be Curly Advanced Shampoo contain silicone?

No. It is silicone-free and sulfate-free.